{
  "slug": "lianjia-beke-ke-com",
  "name": "Beike Zhaofang (ke.com)",
  "description": "Beike Zhaofang, operating ke.com, is a leading integrated online and offline platform for real estate transactions and services in China. It empowers consumers and real estate agents with technology-driven solutions for new home sales, pre-owned home sales, and rental services, leveraging its extensive Agent Cooperation Network (ACN). The platform spun out from Lianjia (链家), a prominent real estate brokerage founded in 2001, which now operates as a key brand within Beike's ecosystem.",
  "url": "https://optimly.ai/brand/lianjia-beke-ke-com",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://lianjia-beke-ke-com.com",
  "baiScore": 48,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Real Estate Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-01T00:50:39.508Z",
  "verifiedVitals": {
    "website": "ke.com",
    "founded": "2018",
    "headquarters": "Beijing, China",
    "pricing_model": "Primarily commission-based for successful property transactions (new homes, pre-owned homes, rentals), with potential for additional service fees for value-added offerings and agent-facing tools.",
    "core_products": "New home sales, pre-owned home sales, rental services, property management, property valuation tools, agent empowerment solutions (ACN and A+ system), financial services related to real estate.",
    "key_differentiator": "Beike's key differentiator is its unique integrated online-offline (O2O) model, powered by its Agent Cooperation Network (ACN) and proprietary A+ system, which standardizes operations and fosters collaboration among a vast network of real estate agents and brokerages across China. This, combined with advanced data insights and AI technology, provides a comprehensive and efficient end-to-end real estate service unmatched by many competitors.",
    "target_markets": "Residential property buyers, sellers, and renters in China; real estate agents, agencies, and brokerage firms seeking platform and technology support.",
    "employee_count": "Tens of thousands (including direct employees and a vast network of affiliated agents)",
    "funding_stage": "Publicly traded (NYSE: BEKE)",
    "subcategory": "Online-Offline Real Estate Platform, Property Brokerage Services"
  },
  "intentTags": {
    "problemIntents": [
      "Inefficient property search and transactions",
      "Lack of transparency in real estate dealings",
      "Fragmented real estate agent services",
      "Difficulty in property valuation",
      "Unstandardized real estate industry practices"
    ],
    "solutionIntents": [
      "Streamline property buying, selling, and renting processes",
      "Provide comprehensive property listings and market data",
      "Empower real estate agents with advanced tools and training",
      "Offer data-driven property insights and valuation",
      "Standardize real estate service quality and practices"
    ],
    "evaluationIntents": [
      "Compare real estate platforms in China",
      "Assess market share of property service providers",
      "Evaluate real estate agent efficiency tools",
      "Analyze Chinese real estate market trends",
      "Understand Beike's business model and competitive advantages"
    ]
  },
  "timestamp": 1783884275519
}