# Beike Zhaofang (ke.com)
> Beike Zhaofang, operating ke.com, is a leading integrated online and offline platform for real estate transactions and services in China. It empowers consumers and real estate agents with technology-driven solutions for new home sales, pre-owned home sales, and rental services, leveraging its extensive Agent Cooperation Network (ACN). The platform spun out from Lianjia (链家), a prominent real estate brokerage founded in 2001, which now operates as a key brand within Beike's ecosystem.
- URL: https://optimly.ai/brand/lianjia-beke-ke-com
- Logo: https://logo.clearbit.com/https://lianjia-beke-ke-com.com
- Slug: lianjia-beke-ke-com
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: Inefficient property search and transactions | Lack of transparency in real estate dealings | Fragmented real estate agent services | Difficulty in property valuation | Unstandardized real estate industry practices
Solutions: Streamline property buying, selling, and renting processes | Provide comprehensive property listings and market data | Empower real estate agents with advanced tools and training | Offer data-driven property insights and valuation | Standardize real estate service quality and practices
Comparisons: Compare real estate platforms in China | Assess market share of property service providers | Evaluate real estate agent efficiency tools | Analyze Chinese real estate market trends | Understand Beike's business model and competitive advantages
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## Full Details / RAG Data
### Overview
Beike Zhaofang (ke.com) is listed in the AI Directory.
Beike Zhaofang, operating ke.com, is a leading integrated online and offline platform for real estate transactions and services in China. It empowers consumers and real estate agents with technology-driven solutions for new home sales, pre-owned home sales, and rental services, leveraging its extensive Agent Cooperation Network (ACN). The platform spun out from Lianjia (链家), a prominent real estate brokerage founded in 2001, which now operates as a key brand within Beike's ecosystem.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Beike Zhaofang (ke.com) |
| Slug         | lianjia-beke-ke-com |
| URL          | https://optimly.ai/brand/lianjia-beke-ke-com |
| Logo         | https://logo.clearbit.com/https://lianjia-beke-ke-com.com |
| BAI Score    | 48/100 |
| Archetype    | Incumbent |
| Category     | Real Estate Technology |
| Last Analyzed | July 1, 2026 |
| Last Updated | 2026-07-12T19:24:35.519Z |
### Verified Facts
- Founded: 2018
- Headquarters: Beijing, China
### Buyer Intent Signals
#### Problems this brand solves
- Inefficient property search and transactions
- Lack of transparency in real estate dealings
- Fragmented real estate agent services
- Difficulty in property valuation
- Unstandardized real estate industry practices
#### Buyers search for
- Streamline property buying, selling, and renting processes
- Provide comprehensive property listings and market data
- Empower real estate agents with advanced tools and training
- Offer data-driven property insights and valuation
- Standardize real estate service quality and practices
#### Buyers compare
- Compare real estate platforms in China
- Assess market share of property service providers
- Evaluate real estate agent efficiency tools
- Analyze Chinese real estate market trends
- Understand Beike's business model and competitive advantages
### Links
- Canonical page: https://optimly.ai/brand/lianjia-beke-ke-com
- JSON endpoint: /brand/lianjia-beke-ke-com.json
- LLMs.txt: /brand/lianjia-beke-ke-com/llms.txt