# Beike Zhaofang (ke.com)
> Beike Zhaofang, operating ke.com, is a leading integrated online and offline platform for real estate transactions and services in China. It empowers consumers and real estate agents with technology-driven solutions for new home sales, pre-owned home sales, and rental services, leveraging its extensive Agent Cooperation Network (ACN). The platform spun out from Lianjia (链家), a prominent real estate brokerage founded in 2001, which now operates as a key brand within Beike's ecosystem.
- URL: https://optimly.ai/brand/lianjia-beke-ke-com
- Logo: https://logo.clearbit.com/https://lianjia-beke-ke-com.com
- Slug: lianjia-beke-ke-com
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: Inefficient property search and transactions | Lack of transparency in real estate dealings | Fragmented real estate agent services | Difficulty in property valuation | Unstandardized real estate industry practices
Solutions: Streamline property buying, selling, and renting processes | Provide comprehensive property listings and market data | Empower real estate agents with advanced tools and training | Offer data-driven property insights and valuation | Standardize real estate service quality and practices
Comparisons: Compare real estate platforms in China | Assess market share of property service providers | Evaluate real estate agent efficiency tools | Analyze Chinese real estate market trends | Understand Beike's business model and competitive advantages