# Libéma

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/libéma
- **Dataset:** https://optimly.ai/brand/libéma.json
- **Markdown:** https://optimly.ai/brand/libéma/llms.txt
- **Official website:** https://libema.nl
- **Slug:** libéma
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Libéma is a Dutch leisure concern with more than 20 locations across amusement parks, holiday parks, and exhibitions and events.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Description:** Libéma operates more than 20 locations throughout the Netherlands, including Beekse Bergen, Brabanthallen ’s-Hertogenbosch, Autotron Exclusive, 1931 Conference Centre, Omnisport Apeldoorn and Luchtvaartmuseum Aviodrome. It serves both recreational and business markets.
Source: Brand's website (https://libema.nl) · 2026-11-08

## Identity

- **Mission:** To create unforgettable and surprising experiences and help guests and employees have the best time, while contributing to a better society by caring for nature, people and animals.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Founders & leadership:** Dirk Lips founded the company in 1982. Leen Lips continues the family’s vision together with Dirk.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Website:** https://libema.nl
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Voice & tone:** Warm, enthusiastic, experiential and family-oriented.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Founded:** 1982
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Parent ownership:** Family business; the company was founded by Dirk Lips and the family vision is continued by Leen Lips.
Source: Brand's website (https://libema.nl) · 2026-11-08

## Offerings

- **Problem solved:** Libéma provides locations, attractions, accommodations and event-organizing expertise for leisure experiences, business gatherings, exhibitions, festivals and other events.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Core capabilities:**
  - Operating amusement parks and animal parks
  - Operating holiday parks and group accommodations
  - Providing venues for exhibitions, events, festivals and business gatherings
  - Organizing public, cultural, sports and equestrian events
  - Facilitating event organizers at Libéma locations
  - Creating recreational and business experiences across more than 20 locations
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Products / SKUs:**
  - Amusement parks
  - Holiday parks and group accommodations
  - Exhibition and event venues
  - Organization agencies
  - Voucher access to Libéma parks
Source: Brand's website (https://libema.nl) · 2026-11-08

## Audience

- **Target industry:** Leisure, tourism, exhibitions, events and entertainment.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Customer base:** Recreational visitors, families, holiday guests, business customers, event organizers, exhibitors and event attendees.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Ideal customer profile:** Recreational and business-market customers seeking amusement parks, holiday accommodations, event venues, exhibitions, festivals, conferences or professionally organized events.
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Use cases:**
  - Family and recreational visits to amusement and animal parks
  - Stays at holiday parks and group accommodations
  - Conferences, meetings and business gatherings
  - Exhibitions, fairs and festivals
  - Large-scale public events, concerts and entertainment
  - National and international cycling events
  - International equestrian events
  - Redeeming vouchers for visits to Libéma parks
Source: Brand's website (https://libema.nl) · 2026-11-08

- **Customer outcomes:**
  - Fun and relaxation at holiday parks and group accommodations
  - Memorable experiences for visitors and guests
  - Professionally facilitated and organized events
  - Successful exhibitions, festivals and sporting events
  - Access to diverse leisure and business venues
Source: Brand's website (https://libema.nl) · 2026-11-08

Page last updated 2026-11-08.

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