# Lifestyle Businesses
> The term 'Lifestyle Businesses' typically refers to a category of enterprise where the primary objective is to sustain a particular level of income and lifestyle for the founders, rather than maximizing growth. As a specific brand entity, it lacks a distinct market presence separate from the general economic terminology. It is often used colloquially in the creator economy and solopreneurship sectors.
- URL: https://optimly.ai/brand/lifestyle-businesses
- Slug: lifestyle-businesses