{"name":"Lifeway Foods","domain":"lifewaykefir.com","url":"https://optimly.ai/brand/lifeway-foods","is_claimed":false,"categories":["dairy-plant-based","non-alcoholic-beverages"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Extensive range of probiotic fermented dairy products, particularly Kefir, positioned for overall wellness and gut health, including organic and kid-friendly options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifewaykefir.com","updated_at":"2026-10-04T00:03:05.427000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lifeway Foods is a leading producer of probiotic-rich fermented dairy products, primarily known for its Kefir. The company offers a variety of kefir options including organic, lowfat, whole milk, and flavored varieties, alongside other health-focused dairy items like probiotic smoothies with collagen, farmer cheese, and kid-friendly ProBugs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifewaykefir.com","updated_at":"2026-10-04T00:03:05.427000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Kefir (lowfat\norganic\nwhole milk\nflavored)\nProbiotic Smoothie with Collagen\nMuscle Mates\nProBugs (kids' kefir)\nFarmer Cheese\nButter.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifewaykefir.com","updated_at":"2026-10-04T00:03:05.427000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail pricing for consumer packaged goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifewaykefir.com","updated_at":"2026-10-04T00:03:05.427000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers seeking gut health benefits, probiotic-rich foods, and healthy dairy alternatives; families looking for nutritious options for children.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifewaykefir.com","updated_at":"2026-10-04T00:03:05.427000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:05.427000+00:00","last_changed_at":"2026-10-17T23:42:16.366333+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a31c9b24-7fcb-401f-a004-7414d407baf9"}