# Lilly Lashes > Lilly Lashes is a luxury beauty brand widely credited with pioneering the '3D Mink' lash category. Founded by entrepreneur Lilly Ghalichi, the company provides high-glamour false eyelashes and beauty tools that became a staple in celebrity and influencer culture. The brand offers a variety of styles, from natural to dramatic, including vegan and faux-mink options. - URL: https://optimly.ai/brand/lilly-lashes - Slug: lilly-lashes - BAI Score: 82/100 - Archetype: Challenger - Category: Beauty & Personal Care - Last Analyzed: May 8, 2026