{"name":"Lincraft Australia","domain":"lincraft.com.au","url":"https://optimly.ai/brand/lincraft-australia","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian and New Zealand retailer specialising in craft, fabric, yarn, haberdashery, home furnishings and fashion accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lincraft is a retail chain with over 60 stores in Australia and New Zealand, offering craft, fabric, yarn, haberdashery, window furnishings, manchester and fashion accessories, along with free project guides and creative inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To inspire people to create something with their own hands and support home creativity with quality products at the best price.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Owners John Maguire and Brian Swersky established Lincraft Australia in 2005.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lincraft.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, creative, practical and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2005","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Established by owners John Maguire and Brian Swersky.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people find supplies, ideas and guidance for craft, art, sewing, knitting, crochet and home creativity projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing craft, fabric, yarn and haberdashery products\nRetailing window furnishings, manchester and fashion accessories\nOperating stores across Australia and New Zealand\nSourcing current craft, yarn and fabric products from major industry fairs\nProviding free How To Make guides, patterns and project inspiration\nOffering in-store assistance through trained staff\nProviding a price guarantee to beat a cheaper price on a stocked item by 15%\nPublishing product recall and safety information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Craft supplies\nArt supplies\nFabrics\nYarn and wool\nKnitting and crochet supplies\nHaberdashery and sewing notions\nSewing patterns\nWindow furnishings and curtains","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The Lincraft Price Guarantee states that if a customer finds a cheaper price on a stocked item, Lincraft will beat it by 15%. The website also features member savings and promotional discounts. Online orders are currently closed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail; craft, art, fabric, sewing, knitting, home furnishings and creative supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers in Australia and New Zealand, including home-creativity enthusiasts, crafters, artists, knitters, crocheters, sewers and shoppers seeking homewares and furnishings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People who need craft, art, fabric, yarn, sewing or home-creativity supplies, including hobbyists and makers seeking project inspiration and in-store assistance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Craft and DIY projects\nArt and painting projects\nSewing and fabric projects\nKnitting and crochet\nHaberdashery and sewing preparation\nHome furnishings and bedroom updates\nCreating free guided projects and patterns\nDyeing and refreshing fabrics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find supplies for creative and home projects\nGet inspired by free How To guides and patterns\nCreate handmade items independently\nAccess trained staff for creative assistance\nChoose from a broad range of craft, yarn and fabric products\nSave through the price guarantee, member savings and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lincraft.com.au","updated_at":"2026-11-08T03:01:49.923354+00:00"}]}],"last_refreshed_at":"2026-11-08T03:01:49.936686+00:00","last_changed_at":"2026-11-08T03:01:49.944915+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6387bd71-a025-4d22-9af5-c138a764d4da"}