# LinkedIn Learning (formerly Lynda.com)
> LinkedIn Learning is an online learning platform that provides video courses taught by industry experts in business, creative, and technology skills. It was formerly known as Lynda.com before being acquired by LinkedIn in 2015 and rebranded.
- URL: https://optimly.ai/brand/linkedin-learning-lynda-com
- Logo: https://logo.clearbit.com/https://linkedin-learning-lynda-com.com
- Slug: linkedin-learning-lynda-com
- BAI Score: 44/100
- Archetype: Incumbent
- Category: Education Technology
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Self-study with books and articles: Learning new skills independently through traditional resources, lacking structured curriculum, expert instruction, and practical exercises. | Corporate training programs: Engaging external training providers or internal HR departments to deliver structured workshops and courses, which can be expensive and less flexible. | Skill stagnation: Choosing not to invest in continuous professional development, leading to outdated skills, reduced career opportunities, and diminished competitiveness in the job market.
Solutions: LinkedIn Learning courses | Lynda.com login | online professional development | best business skills training | YouTube tutorials: Free video content offers quick solutions, but often lacks depth, structure, quality control, and formal accreditation or learning paths.