# LinkedIn Standard (Basic)
> LinkedIn Standard (officially LinkedIn Basic) is the entry-level, non-subscription tier of the LinkedIn platform. It allows users to build a professional identity, network with colleagues, and search for job opportunities without a recurring fee.
- URL: https://optimly.ai/brand/linkedin-standard
- Slug: linkedin-standard
- BAI Score: 95/100
- Archetype: Challenger
- Category: Professional Network
- Last Analyzed: April 11, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Xing (https://optimly.ai/brand/xing)
## Buyer Intent Signals
Problems: professional networking without subscription | Free LinkedIn Account: Using a basic personal LinkedIn profile for professional networking without any paid features. | Manual Networking: Manually searching for candidates or prospects using standard search filters and outreach. | Staffing/Lead Gen Agencies: Outsourcing lead generation or recruitment to a third-party firm.
Solutions: free professional networking site | how to create a professional profile online | best site for job hunting for free
Comparisons: LinkedIn vs LinkedIn Premium features
---
## Full Details / RAG Data
### Overview
LinkedIn Standard (Basic) is listed in the AI Directory.
LinkedIn Standard (officially LinkedIn Basic) is the entry-level, non-subscription tier of the LinkedIn platform. It allows users to build a professional identity, network with colleagues, and search for job opportunities without a recurring fee.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | LinkedIn Standard (Basic) |
| Slug         | linkedin-standard |
| URL          | https://optimly.ai/brand/linkedin-standard |
| BAI Score    | 95/100 |
| Archetype    | Challenger |
| Category     | Professional Network |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-24T21:18:11.398Z |
### Verified Facts
- Founded: 2003
- Headquarters: Sunnyvale, California
### Competitors
| Name | Profile |
|------|---------|
| Xing | https://optimly.ai/brand/xing |
### Buyer Intent Signals
#### Problems this brand solves
- professional networking without subscription
- Free LinkedIn Account: Using a basic personal LinkedIn profile for professional networking without any paid features.
- Manual Networking: Manually searching for candidates or prospects using standard search filters and outreach.
- Staffing/Lead Gen Agencies: Outsourcing lead generation or recruitment to a third-party firm.
#### Buyers search for
- free professional networking site
- how to create a professional profile online
- best site for job hunting for free
#### Buyers compare
- LinkedIn vs LinkedIn Premium features
### Parent Brand
- Microsoft (https://optimly.ai/brand/microsoft)
### Links
- Canonical page: https://optimly.ai/brand/linkedin-standard
- JSON endpoint: /brand/linkedin-standard.json
- LLMs.txt: /brand/linkedin-standard/llms.txt