# LinkedIn Standard (Basic)
> LinkedIn Standard (officially LinkedIn Basic) is the entry-level, non-subscription tier of the LinkedIn platform. It allows users to build a professional identity, network with colleagues, and search for job opportunities without a recurring fee.
- URL: https://optimly.ai/brand/linkedin-standard
- Slug: linkedin-standard
- BAI Score: 95/100
- Archetype: Challenger
- Category: Professional Network
- Last Analyzed: April 11, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Xing (https://optimly.ai/brand/xing)
## Buyer Intent Signals
Problems: professional networking without subscription | Free LinkedIn Account: Using a basic personal LinkedIn profile for professional networking without any paid features. | Manual Networking: Manually searching for candidates or prospects using standard search filters and outreach. | Staffing/Lead Gen Agencies: Outsourcing lead generation or recruitment to a third-party firm.
Solutions: free professional networking site | how to create a professional profile online | best site for job hunting for free
Comparisons: LinkedIn vs LinkedIn Premium features