# Lion Travel Service > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/lion-travel-service - **Dataset:** https://optimly.ai/brand/lion-travel-service.json - **Markdown:** https://optimly.ai/brand/lion-travel-service/llms.txt - **Official website:** https://liontravel.co.jp - **Slug:** lion-travel-service - **Categories:** travel-hospitality ## Overview - **Tagline:** Lion Travel Service is a Taiwan-founded travel brand offering travel planning, booking, tours, activities, attraction tickets, transportation tickets, and localized travel services worldwide. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Description:** Founded in 1985, Lion Travel operates 48 global service locations, including 34 in Taiwan and 14 overseas. The company provides travel product planning, arrangement, and operations, supported by information and knowledge-management systems, and also expands into lifestyle-related services. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 ## Identity - **Mission:** To enrich lives through travel and lifestyle services and become the leading travel and lifestyle service brand for Chinese people worldwide. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Website:** https://liontravel.co.jp Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Voice & tone:** Helpful, reassuring, service-oriented, and travel-inspiring. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Founded:** 1985 Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Parent ownership:** Lion Travel Group Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 ## Offerings - **Problem solved:** Helps travelers discover, compare, book, and experience tours, activities, attraction tickets, transportation, and localized travel services with professional support and secure payment infrastructure. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Core capabilities:** - Travel product planning, arrangement, and operations - Group tour organization and guided travel - Online booking of tours and activities - Attraction, theme park, transportation, and event ticket sales - Localized travel services through global service locations - Travel information and destination resources - Customer service and professional travel support - Information, data, and knowledge-management systems Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Products / SKUs:** - Japan day tours and seasonal excursions - International group tours - Solo-group tours with guaranteed departures - Global activities and attraction tickets - Theme park tickets - Sightseeing attraction tickets - Transportation tickets - Destination travel information Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Pricing:** Prices vary by product; listed offerings include tours and tickets priced from JPY 650 to JPY 75,000 or more. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 ## Audience - **Target industry:** Travel and tourism Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Customer base:** Travelers worldwide, particularly Chinese-speaking travelers and customers seeking group tours, local experiences, activities, and travel tickets. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Ideal customer profile:** Travelers seeking professionally arranged tours, localized destination experiences, activities, attraction tickets, and transportation bookings, especially Chinese-speaking international travelers. Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Use cases:** - Booking Japan day trips from major Japanese cities - Purchasing attraction and theme park tickets - Booking transportation tickets in Japan - Planning international group travel - Finding solo-group tours with guaranteed departures - Discovering destination information and localized experiences - Receiving travel information and customer support during trip planning Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 - **Customer outcomes:** - Access to diverse travel plans across the world's five continents - Convenient booking of tours, activities, and tickets - Localized experiences and local service support - Professional assistance from experienced travel staff - Secure purchasing through SSL, security certifications, and privacy protections - Access to a broad global service network Source: Brand's website (https://liontravel.co.jp) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.