{
  "slug": "loma-therapy",
  "name": "Loma Therapy",
  "description": "Therapy built for the realities of military life—delivered by a former Army service member and licensed marriage & family therapist—offering direct, grounded, compassionate, evidence-based support for military couples, veterans, service members, and loved ones. Emphasis on practical tools, honest conversations, and culturally-competent care where clients don’t have to explain military culture to begin healing.",
  "url": "https://optimly.ai/brand/loma-therapy",
  "websiteUrl": "https://www.lomatherapy.com",
  "logoUrl": "https://logo.clearbit.com/www.lomatherapy.com",
  "baiScore": null,
  "bai_tier_status": "suppressed_pending_recompute",
  "bai_score_status": "suppressed_pending_recompute",
  "archetype": null,
  "archetype_status": "suppressed_pending_recompute",
  "category": "Loma Therapy is the easiest way to start EMDR therapy. It matches clients with licensed EMDR-trained therapists, accepts insurance, and handles the logistics — so clients can focus on healing from trauma, anxiety, PTSD, and the things that keep coming back.",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": "Headway, Grow, Rula, Alma",
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-12T17:06:06.975Z",
  "verifiedVitals": null,
  "intentTags": null,
  "businessProfileClaims": [
    {
      "key": "company_category",
      "label": "Category",
      "value": "Loma Therapy is the easiest way to start EMDR therapy. It matches clients with licensed EMDR-trained therapists, accepts insurance, and handles the logistics — so clients can focus on healing from trauma, anxiety, PTSD, and the things that keep coming back.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "primary_tagline",
      "label": "Positioning",
      "value": "Therapy built for the realities of military life—delivered by a former Army service member and licensed marriage & family therapist—offering direct, grounded, compassionate, evidence-based support for military couples, veterans, service members, and loved ones. Emphasis on practical tools, honest conversations, and culturally-competent care where clients don’t have to explain military culture to begin healing.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "core_entity",
      "label": "Legal identity, founders & leadership",
      "value": "Loma Therapy — Loma Therapy is the easiest way to start EMDR therapy. It matches clients with licensed EMDR-trained therapists, accepts insurance, and handles the logistics — so clients can focus on healing from trauma, anxiety, PTSD, and the things that keep coming back.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "core_problem_solved",
      "label": "Problem solved",
      "value": "Therapy built for the realities of military life—delivered by a former Army service member and licensed marriage & family therapist—offering direct, grounded, compassionate, evidence-based support for military couples, veterans, service members, and loved ones. Emphasis on practical tools, honest conversations, and culturally-competent care where clients don’t have to explain military culture to begin healing.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "core_capabilities",
      "label": "Product capabilities",
      "value": "EMDR-specialist matching — clients answer a short intake (what they're working on, insurance, location, preferences) and get routed to a vetted, EMDR-trained therapist who fits — not a generalist who lists EMDR as one of twenty modalities.\nInsurance, handled — eligibility checks, claims, and ERA reconciliation happen behind the scenes. Clients see their copay; Loma handles the rest with the payer.\nFast time-to-first-session — days, not weeks. No cold-emailing ten therapists from a directory and hoping someone replies.\nVetted therapist network — every therapist is licensed, EMDR-trained, and credentialed with major commercial payers (Aetna, Cigna, BCBS, UHC, Optum).\nEnd-to-end care experience — scheduling, secure video sessions, messaging, treatment planning, and billing all in one HIPAA-compliant platform.\nManaged-practice model — Loma operates as the practice of record for its contracted therapists, so clients get a consistent experience regardless of which provider they're matched with.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "icp",
      "label": "Target customer",
      "value": "An adult with commercial insurance at Dealing with anxiety, trauma, or PTSD.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "target_industry",
      "label": "Target industry",
      "value": "Primary: Military couples; active-duty service members; veterans; reserve/retired military; military spouses/partners and loved ones; couples adjusting after deployment; people transitioning via PCS/ETS/retirement; also explicitly includes first responders. Geography/eligibility: Texas (telehealth), positioned in Boerne, Texas. Insurance audience: clients with Aetna and Baylor Scott & White coverage (in-network) plus likely self-pay (not stated).",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "differentiation",
      "label": "Differentiation",
      "value": "Loma is the only platform built specifically for EMDR and accepts most insurance.",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    },
    {
      "key": "pricing",
      "label": "Pricing model",
      "value": "Insurance: In-network with Aetna and Baylor Scott & White. Cost specifics not provided in the content; pricing model likely per-session self-pay and/or insurance-billed telehealth sessions. Free consultation is offered (details not shown).",
      "verifiedAt": "2026-06-12T17:06:06.975Z",
      "sources": [
        {
          "label": "Official website",
          "url": "https://www.lomatherapy.com"
        }
      ]
    }
  ],
  "timestamp": 1788313147110
}