# LoRa Alliance > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > The LoRa Alliance is a global non-profit association of members that promote and support the LoRaWAN protocol for secure, low-power wide-area network (LPWAN) applications across various IoT use cases. It drives the standardization and interoperability of LoRaWAN technology. - Business Profile: https://optimly.ai/brand/lora-alliance - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://resources.lora-alliance.org/ - Logo: https://logo.clearbit.com/resources.lora-alliance.org - Slug: lora-alliance - Brand Authority Index tier: Low Visibility - Archetype: Incumbent - Category: Industry Association - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Proprietary LPWAN Development: Companies developing and maintaining their own custom, proprietary low-power wide-area network protocols, foregoing industry-wide standardization benefits. | IoT Connectivity Consulting Firm: Engaging a consulting firm to advise on IoT connectivity strategies, including technology selection (e.g., LoRaWAN vs. cellular LPWAN) and regulatory compliance, with | Unstandardized IoT Deployments: Deploying IoT solutions without adhering to established LPWAN standards or participating in their development, potentially leading to interoperability issues, limited e Solutions: LoRa Alliance website | LoRaWAN regional parameters | LoRa Alliance contact info | Cellular LPWAN Technologies (e.g., NB-IoT, LTE-M): Adopting alternative standardized low-power wide-area network technologies that utilize existing cellular infrastructure, rather than LoRaWAN.