{
  "slug": "lorna-jane",
  "name": "lorna-jane",
  "description": "Lorna Jane is an Australian activewear brand designed by women, for women, offering elevated and performance-focused athleisure wear, gym clothes, workout clothes, and accessories. The brand focuses on innovative design and exclusive fabric technology to empower women to live an active life by feeling comfortable, supported, and beautiful.",
  "url": "https://optimly.ai/brand/lorna-jane",
  "websiteUrl": "https://lornajane.com/",
  "logoUrl": "https://logo.clearbit.com/lornajane.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T06:22:58.431Z",
  "verifiedVitals": {
    "website": "https://lornajane.com",
    "category": "Activewear",
    "what_it_does": "Lorna Jane designs and sells women's activewear, athleisure wear, gym clothes, workout clothes, and accessories.",
    "primary_audience": "Women",
    "core_product": "Women's activewear and athleisure apparel, including sports bras, leggings, tops, shorts, and accessories.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually through direct purchase."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789856852093
}