{
  "slug": "loyyal",
  "name": "Loyyal",
  "description": "Loyyal turbo charges loyalty programs by making it easier for program owners, merchants & partners to collaborate. It automates and improves traditional operational processes for creating partnerships, allowing program owners to onboard and promote more reward partners. Loyyal offers various modules like Access Point (partner management), Reward Point (reward housing), Xpand Point (blockchain-powered point exchange), Perk Point (SME/D2C loyalty), Game Point (gamification), Offer Point (merchant-funded offers), GiftOS Point (gift card management), and Perxi AI (AI business companion for SMEs).",
  "url": "https://optimly.ai/brand/loyyal",
  "websiteUrl": "https://loyyal.com/",
  "logoUrl": "https://logo.clearbit.com/loyyal.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Loyalty Program Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T21:49:43.826Z",
  "verifiedVitals": {
    "website": "https://loyyal.com",
    "category": "Loyalty Program Solutions",
    "what_it_does": "Loyyal provides a comprehensive loyalty technology platform that automates and enhances traditional loyalty program operations, facilitating collaboration between program owners, merchants, and partners. It offers various modules for reward management, point exchange, gamification, merchant-funded offers, gift card management, and an AI-powered business companion for SMEs. The platform leverages blockchain and smart contract technology to enable interoperability, scalability, and real-time value transfer within loyalty ecosystems.",
    "primary_audience": "Businesses operating or seeking to launch loyalty programs, including large enterprises (airlines, banks, telcos, retail, travel, hotels, healthcare, government, e-commerce), small and medium-sized enterprises (SMEs), direct-to-consumer (D2C) brands, financial institutions, card issuers, payment facilitators, retailers, brands, and malls.",
    "core_product": "Loyyal's core offering is a Blockchain-as-a-Service platform that provides a suite of solutions for loyalty program management and enhancement. This includes products such as Access Point (an operating system for partner management), Reward Point (a comprehensive reward module), Xpand Point (a blockchain-powered platform for point exchanges), Perk Point (for SME and D2C loyalty programs), Game Point (a gamification engine), Offer Point (a merchant-funded offer aggregator), GiftOS Point (a gift card management system), and Perxi AI (an AI business companion for SMEs).",
    "parent_ownership": "Venture Capital-Backed. Loyyal has raised funding from investors including Hayaat Group, iNet, and LINE Corporation, with Hayaat Group being a strategic investor.",
    "named_competitors": [
      "Capillary Technologies",
      "Upside",
      "Paytronix",
      "Agentforce Marketing (formerly Salesforce Marketing Cloud)",
      "impact.com",
      "Xoxoday",
      "AdvantageClub.ai",
      "SAP Engagement Cloud (formerly SAP Emarsys)",
      "LoyaltyLion",
      "Smile.io",
      "Okendo",
      "Annex Cloud",
      "Epsilon",
      "Kognitiv",
      "SessionM"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789880266498
}