{"name":"LPBank","domain":"lpbank.com.vn","url":"https://optimly.ai/brand/lpbank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"LPBank is a Vietnamese bank offering personal banking, digital banking, lending, savings, cards, insurance, international transfers, and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"description","label":"Description","shape":"text","content":"LPBank provides banking products and services for individual customers through branches, transaction offices, ATMs, and the LPBank Plus digital banking platform. Its offering includes everyday accounts, savings, loans, cards, insurance, international money transfers, financial tools, promotions, and priority banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://lpbank.com.vn","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Formal, service-oriented, and premium, with emphasis on convenience, personalized financial solutions, exclusive benefits, and customer care.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking, savings, borrowing, payments, cards, insurance, international transfers, and other financial needs through physical and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking accounts and payments\nSavings and deposit products\nConsumer lending\nCredit and debit card services\nInsurance distribution\nInternational money transfers\nDigital banking through LPBank Plus\nForeign exchange and financial calculators","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Payment accounts\nSavings products\nLoans for home purchase, business, and consumption\nLPBank international credit cards, including Visa Signature, JCB Ultimate, and Mastercard Gold\nInternational money transfer services\nInsurance products, including health insurance\nLPBank Plus digital banking platform\nPriority banking through LPBank Priority","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Specific prices, fees, and rates are not stated in the provided content. LPBank provides fee schedules, interest-rate information, foreign-exchange rates, and calculators on its website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual customers in Vietnam, including premium and priority personal banking customers. The website also references organizations legally residing in Vietnam as eligible for at least one international credit card product.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in Vietnam seeking personal banking, digital banking, savings, loans, cards, insurance, international transfers, and premium banking services; particularly affluent customers eligible for LPBank Priority.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing payment accounts\nSaving money through term and regular savings products\nApplying for home, business, or consumer loans\nUsing international credit cards\nSending money abroad or receiving money from abroad\nPurchasing health, life, vehicle, and other insurance products\nManaging finances through LPBank Plus digital banking\nCalculating foreign-exchange conversions, loan repayments, and savings interest","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking services through a nationwide network of branches, transaction offices, and ATMs\nFaster and more convenient digital banking transactions through LPBank Plus\nAbility to save and earn interest on deposited funds\nAccess to financing for housing, business, and consumption\nConvenient international money transfers with competitive exchange rates\nAccess to card rewards, cashback, installments, and promotional benefits\nPersonalized financial advice and premium service for priority customers\nAccess to dedicated priority facilities and exclusive lifestyle benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lpbank.com.vn","updated_at":"2026-11-07T06:49:29.732215+00:00"}]}],"last_refreshed_at":"2026-11-07T06:49:29.738460+00:00","last_changed_at":"2026-11-07T06:49:29.744691+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=658312e0-ffa7-44f1-b358-f17b180bb5dd"}