{"name":"Lucia Lodge","domain":"lucialodge.com","url":"https://optimly.ai/brand/lucia-lodge","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic oceanfront lodge with ten cabins and rooms on the Big Sur coast in California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lucia Lodge is a remote cliffside resort on Highway 1 in Big Sur, perched 300 feet above the Pacific Ocean. It offers rustic, unplugged accommodations, ocean and mountain views, complimentary grab-and-go breakfast, free WiFi, and access to nearby coastal activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The lodge is stewarded and operated by the fifth generation of the Harlan family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lucialodge.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, rustic, peaceful, historic, and evocative of the remote Big Sur coast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1937","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"62400 Highway 1, Big Sur, CA 93920","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family owned and stewarded by the fifth generation of the Harlan family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a quiet, scenic place to stay for travelers exploring Big Sur and the Highway 1 coast, with direct access to ocean views and nearby outdoor activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Oceanfront lodging\nGuest accommodations with ocean and mountain views\nComplimentary grab-and-go breakfast\nSelf check-in\nBig Sur travel and activity access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ten updated cabins and rooms\nHoneymoon accommodation with a gas fireplace and four-poster queen bed\nFull ocean view cabins\nMountain view rooms\nPartial ocean view rooms\nComplimentary grab-and-go breakfast","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and travelers visiting Big Sur and California's Highway 1 coast, including couples and visitors seeking a quiet coastal getaway.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking remote, historic, oceanfront accommodations and a peaceful base for exploring Big Sur, coastal beaches, trails, and local wildlife.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays on the Big Sur coast\nHoneymoon or romantic coastal getaways\nExploring Highway 1, Big Sur beaches, trails, and wildlife\nQuiet, unplugged stays with ocean or mountain views","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stay in a peaceful, remote setting above the Pacific Ocean\nEnjoy ocean, mountain, sunset, and wildlife views\nAccess nearby beaches, trails, and coastal attractions\nReceive a complimentary breakfast each morning\nExperience a historic property stewarded by the Harlan family","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lucialodge.com","updated_at":"2026-11-11T00:44:37.532978+00:00"}]}],"last_refreshed_at":"2026-11-11T00:44:37.538099+00:00","last_changed_at":"2026-11-11T00:44:37.546901+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=491a93c6-e399-4f96-9440-f84e4ab239f4"}