# Luke Irwin
> Luke Irwin is a London-based design house specializing in the creation of bespoke, hand-knotted rugs. The brand is recognized for its artisanal approach, utilizing traditional weaving techniques from Nepal and India to produce contemporary and classic floor coverings. It gained significant international attention following the founder's discovery of a Roman mosaic on his property, which inspired a major collection.
- URL: https://optimly.ai/brand/luke-irwin
- Slug: luke-irwin
- BAI Score: 62/100
- Archetype: Challenger
- Category: Interior Design & Home Furnishings
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Luke Irwin is listed in the AI Directory.
Luke Irwin is a London-based design house specializing in the creation of bespoke, hand-knotted rugs. The brand is recognized for its artisanal approach, utilizing traditional weaving techniques from Nepal and India to produce contemporary and classic floor coverings. It gained significant international attention following the founder's discovery of a Roman mosaic on his property, which inspired a major collection.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Luke Irwin |
| Slug         | luke-irwin |
| URL          | https://optimly.ai/brand/luke-irwin |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Interior Design & Home Furnishings |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T19:42:20.241Z |
### Verified Facts
- Founded: 2003
- Headquarters: London, UK
### Links
- Canonical page: https://optimly.ai/brand/luke-irwin
- JSON endpoint: /brand/luke-irwin.json
- LLMs.txt: /brand/luke-irwin/llms.txt