{"name":"Lumar","domain":"lumar.io","url":"https://optimly.ai/brand/lumar-formerly-deepcrawl","is_claimed":false,"categories":["ai-machine-learning","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Combines enterprise-scale technical SEO crawling with specific metrics for Generative Engine Optimization (GEO) to help brands get cited by AI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lumar is an enterprise website optimization platform that provides tools for technical SEO, web accessibility, site performance, and custom analytics. Formerly known as DeepCrawl, the company shifted its focus toward generative engine optimization (GEO) to help brands improve their visibility and citations within AI search platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"GEO Toolkit\nTechnical SEO Crawler\nWeb Accessibility Auditing\nSite Speed Monitoring\nCustom Analytics Dashboards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (Tiered based on URL count)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global enterprises, e-commerce giants, digital agencies, and accessibility-conscious organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Botify"},{"url":null,"name":"BrightEdge"},{"url":null,"name":"Oncrawl (Parent: Pi Datametrics)"},{"url":null,"name":"Screaming Frog SEO Spider"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumar.io","updated_at":"2026-10-04T00:06:02.624000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:02.624000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=lumar-formerly-deepcrawl"}