{"name":"Lumber Liquidators","domain":"lumberliquidators.com","url":"https://optimly.ai/brand/lumber-liquidators","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Flooring retailer offering hardwood, waterproof, vinyl plank, hybrid resilient, laminate and related flooring products, accessories, delivery and installation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lumber Liquidators sells interior flooring and related products through its website and stores. Its assortment includes hardwood, waterproof flooring, vinyl plank, Duravana hybrid resilient flooring, laminate, flooring samples, moldings, installation accessories, tools, stair parts, butcher block countertops and underlayment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers get the flooring of their dreams with flooring expertise, product variety, service and savings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Tom Sullivan, Founder/Chairman (PAB); Jason Delves, CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lumberliquidators.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, expert, savings-oriented and project-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2350 WO Smith Dr, Lawrenceburg, TN 38464","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers select, purchase, measure and install flooring for residential and other interior spaces, with product samples, expert assistance, delivery and professional installation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing interior flooring products\nProviding flooring samples\nIn-home flooring measurement\nProfessional flooring installation through licensed, background-checked and insured contractors\nWhite Glove delivery and free in-store pickup\nFlooring delivery into the home\nFinancing offers\nFlooring education and inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hardwood flooring\nWaterproof flooring\nVinyl plank flooring\nDuravana hybrid resilient flooring\nLaminate flooring\nFlooring samples\nMoldings and trim\nStair treads and stair parts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product and service pricing varies. The site shows flooring, accessories and services at listed prices, including an in-home measure for $49.00, and promotes sale, clearance, financing and military discount offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Interior flooring and home improvement retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Homeowners and other customers undertaking flooring or interior improvement projects, including DIY customers and customers seeking professional installation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers planning residential flooring projects who want flooring selection, samples, measurement, delivery and installation support at savings-oriented prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Replacing or upgrading flooring in homes\nSelecting flooring from samples before purchase\nInstalling hardwood, laminate, vinyl, waterproof or hybrid resilient flooring\nObtaining in-home measurements and a tailored flooring plan\nUsing professional flooring installation services\nPurchasing flooring installation tools and accessories\nOrdering flooring for home or office spaces\nAdding or replacing stair treads, moldings and trim","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of interior flooring products\nA tailored flooring plan based on an in-home measurement\nProfessional installation support\nDelivery of flooring and accessories into the home\nAbility to compare flooring styles and samples\nWater-resistant or waterproof flooring options for spill protection\nDIY-friendly flooring installation options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lumberliquidators.com","updated_at":"2026-11-07T05:24:10.111895+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:10.118412+00:00","last_changed_at":"2026-11-07T05:24:10.124678+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c4529c9d-dd73-4f34-ba46-2fc3bff7b9ce"}