# Lumber Liquidators > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/lumber-liquidators - **Dataset:** https://optimly.ai/brand/lumber-liquidators.json - **Markdown:** https://optimly.ai/brand/lumber-liquidators/llms.txt - **Official website:** https://lumberliquidators.com - **Slug:** lumber-liquidators - **Categories:** retail-ecommerce ## Overview - **Tagline:** Flooring retailer offering hardwood, waterproof, vinyl plank, hybrid resilient, laminate and related flooring products, accessories, delivery and installation services. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Description:** Lumber Liquidators sells interior flooring and related products through its website and stores. Its assortment includes hardwood, waterproof flooring, vinyl plank, Duravana hybrid resilient flooring, laminate, flooring samples, moldings, installation accessories, tools, stair parts, butcher block countertops and underlayment. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 ## Identity - **Mission:** Help customers get the flooring of their dreams with flooring expertise, product variety, service and savings. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Founders & leadership:** Tom Sullivan, Founder/Chairman (PAB); Jason Delves, CEO. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Website:** https://lumberliquidators.com Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Voice & tone:** Helpful, expert, savings-oriented and project-focused. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Founded:** 1993 Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Headquarters:** 2350 WO Smith Dr, Lawrenceburg, TN 38464 Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps customers select, purchase, measure and install flooring for residential and other interior spaces, with product samples, expert assistance, delivery and professional installation services. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Core capabilities:** - Retailing interior flooring products - Providing flooring samples - In-home flooring measurement - Professional flooring installation through licensed, background-checked and insured contractors - White Glove delivery and free in-store pickup - Flooring delivery into the home - Financing offers - Flooring education and inspiration Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Products / SKUs:** - Hardwood flooring - Waterproof flooring - Vinyl plank flooring - Duravana hybrid resilient flooring - Laminate flooring - Flooring samples - Moldings and trim - Stair treads and stair parts Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Pricing:** Product and service pricing varies. The site shows flooring, accessories and services at listed prices, including an in-home measure for $49.00, and promotes sale, clearance, financing and military discount offers. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 ## Audience - **Target industry:** Interior flooring and home improvement retail. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Customer base:** Homeowners and other customers undertaking flooring or interior improvement projects, including DIY customers and customers seeking professional installation. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Ideal customer profile:** Customers planning residential flooring projects who want flooring selection, samples, measurement, delivery and installation support at savings-oriented prices. Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Use cases:** - Replacing or upgrading flooring in homes - Selecting flooring from samples before purchase - Installing hardwood, laminate, vinyl, waterproof or hybrid resilient flooring - Obtaining in-home measurements and a tailored flooring plan - Using professional flooring installation services - Purchasing flooring installation tools and accessories - Ordering flooring for home or office spaces - Adding or replacing stair treads, moldings and trim Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 - **Customer outcomes:** - Access to a broad selection of interior flooring products - A tailored flooring plan based on an in-home measurement - Professional installation support - Delivery of flooring and accessories into the home - Ability to compare flooring styles and samples - Water-resistant or waterproof flooring options for spill protection - DIY-friendly flooring installation options Source: Brand's website (https://lumberliquidators.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.