# lusha-labs > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Lusha-labs is a neuroeconomics research lab focused on understanding the neural and cognitive processes that drive motivation, strategies, and beliefs in social decision-making. The lab utilizes neuroscience techniques and models of economic choice to identify neural substrates of complex social behavior in diverse populations. - Business Profile: https://optimly.ai/brand/lusha-labs - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://lushazhu.com/ - Logo: https://logo.clearbit.com/lushazhu.com - Slug: lusha-labs - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Academia - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Traditional Behavioral Economics Research: Conducting studies on social decision-making using only behavioral experiments, surveys, and qualitative methods, without neuroscientific imaging or computat | Lack of Scientific Understanding: Without dedicated research in neuroeconomics, the complex neural and cognitive mechanisms underlying social decision-making would remain poorly understood, limiting i Solutions: lusha-labs neuroeconomics | social decision making neuroscience research | Dr. Lusha Zhu research lab | General Cognitive Neuroscience Lab: A broader cognitive neuroscience lab that might touch upon social decision-making but lacks the dedicated neuroeconomics focus and interdisciplinary integration of