{"name":"Luwello: USA-Made Dog Gear","domain":"luwello.com","url":"https://optimly.ai/brand/luwello-usa-made-dog-gear","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"USA-made dog gear designed for everyday utility, travel, training, and outdoor adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"description","label":"Description","shape":"text","content":"Luwello is a women-owned dog gear company based in Brookfield, Wisconsin. It makes durable, stylish dog products including portable settle mats, leashes, harnesses, collars, bowls, and accessories. The company also donates 10% of every sale to Ethos Discovery for canine cancer research.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To celebrate the bond between people and dogs, support active dogs and their owners with durable gear, and help fund canine cancer research.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by a cancer-widowed mother and the Logemann family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://luwello.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, purposeful, outdoorsy, practical, and dog-centered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2022","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Brookfield, Wisconsin, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps dog owners safely and comfortably travel, train, walk, and spend time outdoors with their dogs using durable, portable, and functional gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"USA-made dog gear manufacturing\nPortable dog travel and training products\nDog walking and hands-free leash solutions\nDog harness and collar design\nDurable products made with performance and recycled materials\nCanine cancer research support and education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Portable and non-slip settle mats\nDog harnesses\nDog collars and martingale training collars\nClassic and hands-free dog leashes\nDog coupler leashes\nFold-up travel water dishes\nPoop Loop hands-free waste bag holder\nKeychains","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown range from $12 for the Poop Loop to $68 and up for settle mats. Other listed prices include collars from $18, leashes from $25, harnesses from $22, and gift cards from $25. Free domestic shipping is offered on orders over $100.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pet products and dog accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Dog owners who walk, train, travel, hike, dine out, or enjoy outdoor activities with their dogs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Active dog owners seeking durable, stylish, USA-made gear for walking, travel, training, and everyday adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Training dogs to settle in a designated place\nTraveling with dogs by car, train, or on outdoor trips\nWalking, hiking, and running with dogs\nHands-free dog walking\nDining or relaxing with dogs in outdoor public spaces\nSupporting emergency evacuation and go-bag preparedness\nFitting dogs with collars and harnesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A portable, clean, comfortable place for dogs to settle\nMore convenient hands-free walking and outdoor activities\nDurable gear designed for long-term use\nImproved comfort and control through properly fitted harnesses and collars\nSupport for canine cancer research through purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://luwello.com","updated_at":"2026-11-07T20:51:44.615002+00:00"}]}],"last_refreshed_at":"2026-11-07T20:51:44.626884+00:00","last_changed_at":"2026-11-07T20:51:44.638337+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=10b8c1e8-2d30-4a75-9343-12eb8d06857c"}