{"name":"Luxury Boutique Hotels","domain":"dakotahotels.co.uk","url":"https://optimly.ai/brand/luxury-boutique-hotels","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dakota Hotels is a luxury hotel group with seven locations across Edinburgh, Eurocentral, Glasgow, Leeds, Manchester, Manchester Airport and Newcastle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dakota Hotels offers luxury accommodation, dining and drinks across seven UK hotel locations, with rooms and suites, The Grill, bars, meetings, events and private dining.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a Dakota experience centred on relaxed luxury, warm hospitality, thoughtful service and high standards of responsibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dakotahotels.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Sophisticated, warm, polished, luxurious and welcoming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides stylish accommodation, dining, drinks, meeting spaces, event venues and private dining for guests and visitors seeking a refined hospitality experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation\nRooms and suites\nRestaurant dining at The Grill\nBar and drinks experiences\nMeetings and events\nPrivate dining\nGift vouchers\nFestive experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dakota hotel stays\nRooms and suites\nThe Grill restaurants\nHotel bars\nMeetings and events\nPrivate dining\nGift vouchers\nDakota Lifestyle App","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, diners, leisure and business travellers, event and meeting organisers, private dining customers, and gift voucher purchasers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travellers and organisations seeking luxury accommodation, dining, meetings, events or private dining in UK city and airport locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays\nCity breaks and leisure travel\nBusiness travel\nRestaurant dining\nDrinks at hotel bars\nMeetings\nEvents and celebrations\nPrivate dining","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Relaxed luxury and comfortable stays\nWarm hospitality and charming service\nAccess to stylish rooms and suites\nDining and drinks in hotel restaurants and bars\nSpaces for meetings, events and private dining\nExclusive app rates, VIP treatment and early access to events and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dakotahotels.co.uk","updated_at":"2026-11-07T05:24:36.295902+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:37.468802+00:00","last_changed_at":"2026-11-07T05:24:38.018131+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c76d9d46-1a98-413d-97c5-6dab04d6e074"}