{
  "slug": "m-kopa",
  "name": "M-kopa",
  "description": "M-KOPA unlocks financial progress for everyday earners by providing easy ownership of smartphones and offering value-added services like digital loans, health cover, device protection, and affordable data across African markets.",
  "url": "https://optimly.ai/brand/m-kopa",
  "websiteUrl": "https://m-kopa.com/",
  "logoUrl": "https://logo.clearbit.com/m-kopa.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Smartphones",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-14T12:10:31.548Z",
  "verifiedVitals": {
    "website": "https://m-kopa.com",
    "category": "Fintech",
    "what_it_does": "M-KOPA provides smartphones and other smart devices on a pay-as-you-go financing model, enabling everyday earners to access digital loans, health cover, device protection, and affordable data.",
    "primary_audience": "Everyday earners in Ghana, Kenya, South Africa, Nigeria, and Uganda.",
    "core_product": "Smartphones with flexible payment plans and integrated financial and digital services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers make a deposit and then pay in daily, weekly, or monthly installments to own their smartphone and access additional services."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789865902670
}