{
  "slug": "m2d",
  "name": "M2d",
  "description": "M2D is an AI-powered carbon intelligence platform empowering organizations to achieve their decarbonization goals by providing integrated tools to measure, manage, offset, and reduce carbon footprints at enterprise scale.",
  "url": "https://optimly.ai/brand/m2d",
  "websiteUrl": "https://m2d.com/",
  "logoUrl": "https://logo.clearbit.com/m2d.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "ESG & Sustainability Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-24T11:42:27.908Z",
  "verifiedVitals": {
    "website": "https://m2d.com",
    "category": "Carbon Intelligence Platform",
    "what_it_does": "M2D is an AI-powered carbon intelligence platform that empowers organizations to achieve their decarbonization goals by measuring, managing, offsetting, and reducing their carbon footprint at an enterprise scale. It offers an integrated suite of products including sustainability management software, a carbon trading platform, a human carbon credit app, and sustainability consultancy services.",
    "primary_audience": "Enterprise leaders worldwide, including small teams, growing organizations, and large enterprises across various sectors such as healthcare, textiles, consultancies, engineering firms, sports, aviation, government, and finance.",
    "core_product": "An AI Carbon Intelligence Platform that provides a complete climate intelligence suite, including Sustainability Management System (SMS) software, a Carbon Trading Platform, the GreenStep Human Carbon Credit App, and Sustainability Consultancy services.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Offers Starter ($249/month), Professional ($832/month), and Enterprise (Custom) subscription plans, along with a free carbon calculator and a 14-day free trial."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Achieving decarbonization goals",
      "Managing carbon footprint",
      "Ensuring ESG compliance and reporting",
      "Reducing operational emissions",
      "Optimizing supply chains for sustainability",
      "Tracking Scope 1, 2, and 3 emissions accurately",
      "Lack of real-time sustainability data and insights",
      "Navigating complexities of carbon credit trading",
      "Difficulty in validating and verifying carbon reductions",
      "Need for expert guidance in sustainability strategy and transformation",
      "Forecasting future emissions and modeling reduction scenarios",
      "Manual and spreadsheet-based carbon management inefficiencies"
    ],
    "solutionIntents": [
      "AI-powered carbon intelligence platform",
      "Sustainability management system (SMS) for data collection and reporting",
      "Carbon trading platform for verified credit transactions",
      "Human carbon credit app (M2D GreenStep) for personal climate action",
      "Strategic sustainability consulting and advisory services",
      "AI-powered carbon footprint calculator",
      "Automated data gathering, cleansing, and standardization",
      "GHG Protocol and CDP compliant reporting",
      "Predictive emission modeling and reduction scenario simulation",
      "Developing and implementing decarbonization strategies",
      "Real-time emissions tracking and analytics",
      "Blockchain-backed transaction transparency for carbon credits"
    ],
    "evaluationIntents": [
      "Evaluate carbon reduction effectiveness",
      "Assess supply chain optimization for sustainability",
      "Analyze ROI of decarbonization initiatives",
      "Review uptime SLA and platform reliability",
      "Evaluate ESG reporting capabilities and compliance",
      "Compare verified carbon credit listings",
      "Utilize industry benchmarking for performance comparison",
      "Assess levels of expert support (Email, Priority, Dedicated Climate Scientist)",
      "Review case studies for industry-specific results",
      "Consider customer testimonials and success stories"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790443970654
}