{
  "slug": "macrostax",
  "name": "Macrostax",
  "description": "Macrostax is an app that provides personalized, scientifically-proven macro-based nutrition plans, automated meal plans, and nutritionist-approved recipes to help individuals sustainably lose weight and keep it off. It also offers a nutrition management software, Macrostax Team, for gym owners.",
  "url": "https://optimly.ai/brand/macrostax",
  "websiteUrl": "https://macrostax.com/",
  "logoUrl": "https://logo.clearbit.com/macrostax.com",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Personalized Nutrition & Fitness Planning",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-24T12:02:05.846Z",
  "verifiedVitals": {
    "website": "https://macrostax.com",
    "category": "Nutrition and Fitness App",
    "what_it_does": "Macrostax is a mobile application that provides personalized nutrition plans, macro tracking, and nutritionist-approved recipes to help users lose weight, build lean muscle, and improve body composition in a sustainable way. It also offers a separate nutrition management software for gym owners and fitness professionals called Macrostax Team.",
    "primary_audience": "Individuals seeking to lose weight, track macronutrients, and improve their nutrition, as well as gym owners, personal trainers, and fitness professionals who want to offer nutrition management to their clients.",
    "core_product": "A mobile application that offers personalized macro-based meal planning and tracking, along with a web-based nutrition management software for businesses.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Macrostax offers monthly and yearly subscription plans. The monthly plan is $29.99/month, and the yearly plan is $14.99/month (billed annually)."
    },
    "parent_ownership": "Privately held by founder and CEO Lindsey Love Jenks, with no outside investment capital.",
    "named_competitors": [
      "BetterMe",
      "Asana Rebel",
      "8Fit"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty losing weight sustainably",
      "Confusion about optimal nutrition and portion sizes",
      "Struggling with restrictive or fad diets",
      "Time constraints for meal planning and tracking macros",
      "Need for easy-to-follow, effective nutrition guidance",
      "Gym owners needing client nutrition management tools"
    ],
    "solutionIntents": [
      "Macro tracking app",
      "Personalized nutrition planning",
      "Automated meal generation",
      "Healthy recipe discovery and meal prep",
      "Sustainable weight loss program",
      "Nutrition coaching software for businesses"
    ],
    "evaluationIntents": [
      "Macrostax pricing and subscription options",
      "Macrostax app features and user experience",
      "Effectiveness of Macrostax for weight loss",
      "Macrostax customer reviews and testimonials",
      "Comparison of Macrostax with other macro tracking apps",
      "Features of Macrostax Team for gym owners"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790410693105
}