{"name":"Macs Adventure","domain":"macsadventure.com","url":"https://optimly.ai/brand/macs-adventure","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Macs Adventure provides self-guided walking and cycling holidays in the UK, Europe and worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"description","label":"Description","shape":"text","content":"Macs Adventure is an active travel operator offering self-guided walking and cycling holidays. It plans routes, books accommodation, transfers luggage, provides GPS navigation and offers support so travellers can explore independently at their own pace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To change how people experience active travel by enabling more people worldwide to enjoy Macs Adventure’s distinctive style of self-guided active travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Neil Lapping, Founder & CEO. The site also identifies Lynsey Kirk as Head of Brand & Communications and Hannah Reich as Sales Director, North America.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://macsadventure.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Adventurous, encouraging, independent, informative and traveller-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2003","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Glasgow, Scotland, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Macs Adventure removes the planning and logistical complexity of active holidays while preserving travellers’ freedom, flexibility and independence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Self-guided walking holiday planning\nSelf-guided cycling and e-biking holiday planning\nExpertly planned routes and daily itineraries\nAccommodation booking\nLuggage transfers\nGPS navigation and route guidance through the Macs app\nIn-destination and customer support\nActive travel recommendations across the UK, Europe and worldwide","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Self-guided walking holidays\nSelf-guided cycling holidays\nE-biking holidays\nFitness holidays\nClassic route holidays\nLuxury and In-Style walking and cycling holidays\nFlight-free travel support and travel options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Specific trip examples shown on the site start from £1,095, £1,135, £1,415, £2,015 and £2,275; pricing varies by itinerary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism, specifically active and adventure travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"The company says it serves more than 40,000 travellers or customers each year, with customers in the UK, USA, Germany and internationally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Independent, active travellers—including solo travellers, couples, friends, families and seniors—who want to walk or cycle at their own pace with accommodation, luggage transfers, navigation and support arranged for them.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Self-guided walking holidays on long-distance and classic routes\nSelf-guided cycling and e-bike holidays\nFitness-focused walking and cycling trips\nSolo active travel\nCouples and group active holidays\nFamily active holidays\nLuxury active holidays\nFlight-free travel to and from an active holiday","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Travel independently without large groups or strict timetables\nExplore scenic destinations while walking or cycling\nReduce planning and luggage-handling responsibilities\nFollow routes with digital navigation and route guidance\nChoose trip dates, length, daily distances and travel companions\nStay in hand-picked accommodation\nEnjoy local food, culture and scenery at a personal pace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macsadventure.com","updated_at":"2026-11-07T06:49:37.074096+00:00"}]}],"last_refreshed_at":"2026-11-07T06:49:37.080234+00:00","last_changed_at":"2026-11-07T06:49:37.089193+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c61b5f76-e6b5-4f9f-b502-35fcf32894ac"}