{
  "slug": "made-by-hand",
  "name": "Made by Hand",
  "description": "Made by Hand is a Danish design brand that celebrates local craft traditions and mid-century aesthetics. The company focuses on authentic, high-quality lighting and furniture, often reviving historical Danish designs for a contemporary audience. Their most notable work includes the 75th-anniversary reissue of the classic Workshop lamp by Axel Wedel Madsen.",
  "url": "https://optimly.ai/brand/made-by-hand",
  "websiteUrl": "https://madebyhand.dk/",
  "logoUrl": "https://logo.clearbit.com/madebyhand.dk",
  "baiScore": 58,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Misread",
  "archetype_status": "active",
  "category": "Home & Furnishings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:04:11.024Z",
  "verifiedVitals": {
    "website": "https://madebyhand.dk",
    "founded": "2013 (Estimate based on available trade records)",
    "headquarters": "Copenhagen, Denmark",
    "pricing_model": "Premium/Enterprise (High-end retail pricing)",
    "core_products": "Workshop Lamp, Knit-Wit Lighting, Ro Table Lamp, Danish design furniture.",
    "key_differentiator": "Maintaining 100% production in Denmark for heritage designs like the Workshop Lamp while innovating with modern materials like 3D knitting.",
    "target_markets": "Interior designers, luxury homeowners, Danish design collectors.",
    "employee_count": "1-10",
    "funding_stage": "Privately Held",
    "subcategory": "Premium Lighting and Furniture"
  },
  "intentTags": {
    "problemIntents": [
      "Vintage/Antiques Dealers: Sourcing vintage Danish lighting from mid-century modern specialist dealers or auction houses.",
      "Interior Design Agencies: Interiors designers or decor firms that source and select lighting on behalf of a client."
    ],
    "solutionIntents": [
      "handmade pendant lighting",
      "Danish workshop lamp original",
      "made by hand furniture",
      "knit-wit lamp Denmark",
      "Axel Wedel Madsen workshop lamp buy",
      "Mass-Market Furniture Retailers: Shopping at mass-market furniture retailers like IKEA or West Elm which offer machine-made designs at lower price points."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786441377064
}