{"name":"Magic Life","domain":"magiclife.com","url":"https://optimly.ai/brand/magic-life","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"TUI MAGIC LIFE offers all-inclusive club holidays at resorts in destinations worldwide, combining direct beach access, sports and activities, wellness, entertainment and cuisine.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"description","label":"Description","shape":"text","content":"TUI MAGIC LIFE is a club-holiday brand offering all-inclusive stays for families, couples, solo travelers and groups at resorts across destinations including Türkiye, Greece, Egypt, Tunisia, Spain and Italy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create exceptional, unforgettable all-inclusive vacation experiences while making a positive contribution to guests, staff, local communities and the environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Bernd Mäser, Managing Director of Robinson Club GmbH, is quoted on the TUI MAGIC LIFE About Us page.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://magiclife.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Upbeat, welcoming, aspirational and experience-focused, with an emphasis on memorable, active and enjoyable holidays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"TUI MAGIC LIFE has been part of TUI AG since 2004.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of TUI AG since 2004; Robinson Club GmbH operates the TUI MAGIC LIFE brand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers find and book all-inclusive club holidays that combine accommodation, food and drink, beach access, sports, activities, wellness and family or adults-only experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"All-inclusive holiday accommodation\nResort discovery and booking\nSports and activities including fitness, tennis, golf, water sports, biking and beach volleyball\nFamily, kids and teens activities\nWellness offerings\nFood and drink experiences\nHoliday offers, discounts and flexible cancellation options\nCustomer accounts with saved resorts, trip overviews and online check-in access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"TUI MAGIC LIFE all-inclusive club holidays\nTUI MAGIC LIFE resort stays\nFamily and kids holidays\nAdults-only and aged-16-plus resort stays\nHotel-only bookings\nFlex rate bookings\nTUI MAGIC LIFE customer account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by resort, dates and booking type. The site displays 7-night, all-inclusive, hotel-only offers priced per person, including examples from £269 and promotional early-booking discounts of up to 25%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, couples, solo travelers and groups seeking all-inclusive resort holidays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers looking for activity-rich, all-inclusive club vacations with beach access, sports, wellness, family facilities or adults-only options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking an all-inclusive family holiday\nPlanning an active sports and fitness vacation\nFinding a resort with wellness facilities\nBooking a beach holiday with direct beach access\nChoosing an adults-only or aged-16-plus resort\nFinding discounted or last-minute holiday offers\nManaging booked trips, saved resorts and online check-in through a customer account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"An unforgettable all-inclusive holiday experience\nConvenient access to food, drink, accommodation, sports and activities in one resort stay\nHoliday options suited to families, couples, solo travelers and groups\nAccess to resort offers, discounts and flexible cancellation options\nEasier repeat booking through saved details and favorite resorts\nA clear overview of booked trips and online check-in access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://magiclife.com","updated_at":"2026-11-07T06:37:53.111421+00:00"}]}],"last_refreshed_at":"2026-11-07T06:37:53.116959+00:00","last_changed_at":"2026-11-07T06:37:53.122134+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4af85c3c-b4ec-474d-a363-4ab54f522b19"}