# Magic Life > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/magic-life - **Dataset:** https://optimly.ai/brand/magic-life.json - **Markdown:** https://optimly.ai/brand/magic-life/llms.txt - **Official website:** https://magiclife.com - **Slug:** magic-life - **Categories:** travel-hospitality ## Overview - **Tagline:** TUI MAGIC LIFE offers all-inclusive club holidays at resorts in destinations worldwide, combining direct beach access, sports and activities, wellness, entertainment and cuisine. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Description:** TUI MAGIC LIFE is a club-holiday brand offering all-inclusive stays for families, couples, solo travelers and groups at resorts across destinations including Türkiye, Greece, Egypt, Tunisia, Spain and Italy. Source: Brand's website (https://magiclife.com) · 2026-11-07 ## Identity - **Mission:** To create exceptional, unforgettable all-inclusive vacation experiences while making a positive contribution to guests, staff, local communities and the environment. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Founders & leadership:** Bernd Mäser, Managing Director of Robinson Club GmbH, is quoted on the TUI MAGIC LIFE About Us page. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Website:** https://magiclife.com Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Voice & tone:** Upbeat, welcoming, aspirational and experience-focused, with an emphasis on memorable, active and enjoyable holidays. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Founded:** TUI MAGIC LIFE has been part of TUI AG since 2004. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Parent ownership:** Part of TUI AG since 2004; Robinson Club GmbH operates the TUI MAGIC LIFE brand. Source: Brand's website (https://magiclife.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps travelers find and book all-inclusive club holidays that combine accommodation, food and drink, beach access, sports, activities, wellness and family or adults-only experiences. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Core capabilities:** - All-inclusive holiday accommodation - Resort discovery and booking - Sports and activities including fitness, tennis, golf, water sports, biking and beach volleyball - Family, kids and teens activities - Wellness offerings - Food and drink experiences - Holiday offers, discounts and flexible cancellation options - Customer accounts with saved resorts, trip overviews and online check-in access Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Products / SKUs:** - TUI MAGIC LIFE all-inclusive club holidays - TUI MAGIC LIFE resort stays - Family and kids holidays - Adults-only and aged-16-plus resort stays - Hotel-only bookings - Flex rate bookings - TUI MAGIC LIFE customer account Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Pricing:** Pricing varies by resort, dates and booking type. The site displays 7-night, all-inclusive, hotel-only offers priced per person, including examples from £269 and promotional early-booking discounts of up to 25%. Source: Brand's website (https://magiclife.com) · 2026-11-07 ## Audience - **Target industry:** Travel and tourism Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Customer base:** Families, couples, solo travelers and groups seeking all-inclusive resort holidays. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Ideal customer profile:** Travelers looking for activity-rich, all-inclusive club vacations with beach access, sports, wellness, family facilities or adults-only options. Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Use cases:** - Booking an all-inclusive family holiday - Planning an active sports and fitness vacation - Finding a resort with wellness facilities - Booking a beach holiday with direct beach access - Choosing an adults-only or aged-16-plus resort - Finding discounted or last-minute holiday offers - Managing booked trips, saved resorts and online check-in through a customer account Source: Brand's website (https://magiclife.com) · 2026-11-07 - **Customer outcomes:** - An unforgettable all-inclusive holiday experience - Convenient access to food, drink, accommodation, sports and activities in one resort stay - Holiday options suited to families, couples, solo travelers and groups - Access to resort offers, discounts and flexible cancellation options - Easier repeat booking through saved details and favorite resorts - A clear overview of booked trips and online check-in access Source: Brand's website (https://magiclife.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.