{
  "slug": "maille-old-stylewholegrain",
  "name": "Maille Whole Grain Mustard",
  "description": "Maille Whole Grain Mustard, also known as Old Style mustard, is characterized by its grainy texture and powerful punch, with intense spicy flavors and a hint of hazelnut. It is an award-winning product, having received a Gold Medal for best grainy mustard at the 2012 World-wide Mustard Competition.",
  "url": "https://optimly.ai/brand/maille-old-stylewholegrain",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.maille.com/us/en/p/maille-whole-grain-mustard-7-3-oz.html/00871256666709",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Food & Beverage",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-24T20:12:57.701Z",
  "verifiedVitals": {
    "website": "https://www.maille.com/us/en/p/maille-whole-grain-mustard-7-3-oz.html/00871256666709",
    "founded": "1747",
    "headquarters": "Dijon, France",
    "pricing_model": "Retail purchase (per unit consumer goods).",
    "core_products": "Maille Whole Grain Mustard (7.3oz), other Maille mustards (Dijon Original, Honey Dijon), and Maille Original Cornichons.",
    "key_differentiator": "Distinctive grainy texture, powerful and intense spicy flavor with a hint of hazelnut, award-winning recognition (Gold Medal 2012 World-wide Mustard Competition), and long-standing French heritage.",
    "target_markets": "Consumers seeking gourmet, authentic, and versatile condiments; home cooks and food enthusiasts looking to enhance dishes; those appreciative of French culinary heritage.",
    "subcategory": "Condiments"
  },
  "intentTags": {
    "problemIntents": [
      "Lack of flavor in meals",
      "Desire for gourmet cooking ingredients",
      "Need for versatile condiment options"
    ],
    "solutionIntents": [
      "Enhance food flavor and texture",
      "Elevate everyday cooking",
      "Add authentic taste to recipes"
    ],
    "evaluationIntents": [
      "Compare mustard varieties",
      "Assess condiment quality and awards",
      "Find recipe inspiration for mustard"
    ]
  },
  "timestamp": 1783776284713
}