# Mainstays > Mainstays is a private-label brand owned by Walmart that specializes in home furnishings, kitchenware, and household decor. Established to provide low-cost alternatives to national brands, it serves as Walmart's entry-level tier for domestic essentials. The brand is primarily sold through Walmart's physical retail locations and its e-commerce platform. - URL: https://optimly.ai/brand/mainstays-walmart - Slug: mainstays-walmart