# Make Up For Ever > Make Up For Ever is a French cosmetics brand that specializes in professional-grade makeup products designed for the entertainment industry and everyday consumers. Founded in 1984 by Dany Sanz, the brand is recognized for its high-pigment formulas, extensive shade ranges, and technical innovation in high-definition cosmetics. It operates as a subsidiary of the LVMH Moët Hennessy Louis Vuitton group. - URL: https://optimly.ai/brand/make-up-for-ever - Slug: make-up-for-ever