{
  "slug": "make",
  "name": "Make",
  "description": "Make is a visual automation platform that allows users to design, build, and automate workflows and AI agents without writing code. Originally launched as Integromat, the platform emphasizes a graphical interface where users can drag and drop different applications to create complex, multi-step logic.",
  "url": "https://optimly.ai/brand/make",
  "logoUrl": "https://logo.clearbit.com/https://www.make.com",
  "baiScore": 78,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "workato",
      "name": "Workato"
    },
    {
      "slug": "zapier",
      "name": "Zapier"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "celonis",
    "name": "Celonis"
  },
  "subBrands": [],
  "updatedAt": "2026-04-09T23:04:07.349+00:00",
  "verifiedVitals": {
    "website": "https://www.make.com",
    "founded": "2012 (as Integromat); rebranded 2022",
    "headquarters": "Prague, Czech Republic / Munich, Germany",
    "pricing_model": "Freemium / Subscription / Enterprise",
    "core_products": "Visual Workflow Builder, AI Agent Library, App Integration Hub",
    "key_differentiator": "Provides a truly visual drag-and-drop 'canvas' approach to automation that maps out logic exactly as it is processed, unlike linear list-based competitors.",
    "target_markets": "Operations teams, IT departments, Marketing agencies, Small-to-Medium Businesses (SMBs)",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "No-Code Automation & iPaaS"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Data Entry: Manually moving data between web applications or using CSV exports/imports.",
      "Automation Agencies: Hiring a specialized low-code or automation agency to build custom integrations."
    ],
    "solutionIntents": [
      "best no-code automation platforms",
      "visual workflow builder for teams",
      "Integromat alternative",
      "build AI agents visually",
      "Zapier competitors 2024",
      "automate business processes with AI agents",
      "Native App Integrations: Using native integrations built directly into SaaS tools (e.g., a direct Slack-to-Salesforce plugin)."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777711412413
}