# Make > Make is a visual automation platform that allows users to design, build, and automate workflows and AI agents without writing code. Originally launched as Integromat, the platform emphasizes a graphical interface where users can drag and drop different applications to create complex, multi-step logic. - URL: https://optimly.ai/brand/make - Logo: https://logo.clearbit.com/https://www.make.com - Slug: make - BAI Score: 78/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 9, 2026 - Part of: Celonis (https://optimly.ai/brand/celonis) ## Competitors - Workato (https://optimly.ai/brand/workato) - Zapier (https://optimly.ai/brand/zapier) ## Buyer Intent Signals Problems: Manual Data Entry: Manually moving data between web applications or using CSV exports/imports. | Automation Agencies: Hiring a specialized low-code or automation agency to build custom integrations. Solutions: best no-code automation platforms | visual workflow builder for teams | Integromat alternative | build AI agents visually | Zapier competitors 2024 | automate business processes with AI agents | Native App Integrations: Using native integrations built directly into SaaS tools (e.g., a direct Slack-to-Salesforce plugin).