{"name":"Makro","domain":"makro.nl","url":"https://optimly.ai/brand/makro","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Makro is a Dutch wholesale retailer serving professional customers through physical stores, a webshop and marketplace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"description","label":"Description","shape":"text","content":"Makro offers more than 60,000 fixed products across fresh food, groceries, beverages, professional kitchen equipment, tableware, office supplies, electronics and other non-food categories. Customers can shop in Makro stores, through the webshop and via the marketplace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide professional customers with a broad, reliable and high-quality assortment at sharp prices, including products designed for intensive horeca use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://makro.nl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional and customer-focused, with an emphasis on assortment, quality, convenience and value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makro helps professional businesses source food, beverages, horeca equipment, tableware and other operational supplies through one broad wholesale assortment, available in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Wholesale retail through physical Makro branches\nOnline shopping through the Makro webshop and marketplace\nFood and fresh-food assortment including meat, fish, cheese, dairy, vegetables and fruit\nProfessional horeca equipment and supplies\nPrivate-label products including METRO Chef and METRO Professional\nProduct delivery to professional businesses\nStore assortment lookup and location selection\nPromotional offers, folders and bulk-price deals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh food: meat, fish, vegetables, fruit, cheese and dairy\nFood and grocery products\nWine, whisky, beer and other beverages\nProfessional kitchen equipment and refrigeration\nHoreca tableware, glassware, cutlery and serving equipment\nTerrace and restaurant furniture\nOffice supplies, computers and electronics\nClothing and shoes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing is shown excluding or including VAT depending on the selected setting. Makro promotes sharp pricing, an always-lowest-price offer on its basic assortment and bulk-price discounts. No membership or subscription pricing is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Professional horeca and foodservice, including restaurants, bars and professional kitchens; Makro also offers general food, grocery and non-food products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Professional businesses and horeca operators shopping in Makro stores or online, including restaurants and other foodservice establishments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Horeca and foodservice businesses needing recurring access to food, beverages, professional kitchen equipment, tableware and operational supplies, with delivery or store pickup options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Sourcing meat, fish, produce, cheese, dairy and groceries for professional kitchens\nBuying beverages including wine and whisky for restaurants and bars\nEquipping or replenishing professional kitchens with refrigeration and cooking equipment\nPurchasing horeca glassware, tableware, cutlery and serving equipment\nOrdering supplies online for delivery to a business location\nComparing and purchasing products through Makro stores, the webshop or marketplace\nUsing bulk offers and promotions to manage purchasing costs\nFinding products and checking availability for a selected Makro branch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad assortment of more than 60,000 fixed products\nProfessional kitchens can source food and non-food supplies from one wholesale retailer\nHoreca businesses can equip tables with products designed for intensive daily use\nCustomers can purchase through physical stores and online channels\nBusinesses can benefit from sharp prices, lowest-price offers and bulk discounts\nProfessional businesses can have marketplace products delivered to their premises","source_type":"1p_website","source_label":"Brand's website","source_url":"https://makro.nl","updated_at":"2026-11-07T20:47:40.996833+00:00"}]}],"last_refreshed_at":"2026-11-07T20:47:41.007017+00:00","last_changed_at":"2026-11-07T20:47:41.017946+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3a290178-125b-4a55-87cc-626abf96c6aa"}