{"name":"Malmaison","domain":"malmaison.com","url":"https://optimly.ai/brand/malmaison","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Malmaison is a UK boutique hotel brand offering stylish stays, dining, drinks, spa experiences, meetings and weddings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"description","label":"Description","shape":"text","content":"Malmaison operates boutique hotels across the UK, offering luxurious rooms, Chez Mal brasserie and bar dining, cocktails, private dining, afternoon tea, spas, meetings, weddings, gift experiences and hotel stays for business and leisure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create extraordinary, memorable hotel experiences with distinctive spaces, great food and drink, and personalized celebrations and stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://malmaison.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Vibrant, playful, stylish, informal and experience-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides distinctive, convenient venues and hospitality experiences for accommodation, dining, relaxation, business meetings, weddings and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel accommodation\nRestaurant and bar dining at Chez Mal\nCocktails and cocktail masterclasses\nPrivate dining\nAfternoon tea\nSpa experiences\nMeetings and business events\nWedding venues and packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hotel rooms and stays\nChez Mal Brasserie & Bar\nFood and drink offers\nPrivate dining\nSpa treatments and packages\nMeeting venues and catering\nWedding venues and packages\nHen and stag experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by hotel, offer and experience. The site lists examples including prix fixe dining at £24.95 for two courses or £29.95 for three courses, Fish & Fizz Friday at £24.50, stays from £49 for Sunday Kind of Love, and up to 25% off selected stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Business and leisure travelers, couples, diners, spa guests, wedding couples and their guests, meeting organizers, event planners, and gift buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and event planners seeking distinctive UK boutique hotel accommodation combined with dining, leisure, business meeting or wedding services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Business and leisure hotel stays\nDining and cocktails\nPrivate dining and celebrations\nSpa days and relaxation\nBusiness meetings and corporate events\nWeddings and receptions\nHen and stag celebrations\nGift giving through hotel vouchers and experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable and stylish accommodation\nMemorable dining and drinking experiences\nRelaxation through spa treatments\nConvenient business meeting venues and catering\nPersonalized weddings and celebrations\nFlexible gift options including stays, dining and experiences\nSavings through hotel and dining offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://malmaison.com","updated_at":"2026-11-08T02:24:18.348414+00:00"}]}],"last_refreshed_at":"2026-11-08T02:24:18.354758+00:00","last_changed_at":"2026-11-08T02:24:18.363351+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a720debb-1100-4a65-b44a-441273059dcb"}