{"name":"Manappuram Finance","domain":"manappuram.com","url":"https://optimly.ai/brand/manappuram-finance","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Manappuram Finance is an Indian non-banking financial company offering gold loans and other financial services through online channels and an extensive branch network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"description","label":"Description","shape":"text","content":"Manappuram Finance Limited provides gold loans, online gold loans, business loans, housing and property-related loans, forex and money transfer, and other services. The company states that it has over 2 crore customers, more than 5,000 branches, and over 45,000 employees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide tailored financial solutions and unlock the value of customers’ gold through accessible lending and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"V. P. Nandakumar is identified on the website as Chairman, Managing Director and CEO of Manappuram Finance Limited.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://manappuram.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Reassuring, informative, trust-focused and customer-oriented, emphasizing speed, transparency, security and convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1949","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kerala, India","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides quick access to funds for urgent personal, household and business needs by enabling customers to borrow against gold and access other financial products with limited documentation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Gold-backed lending\nOnline gold loan applications and disbursal\nGold loan calculation and eligibility estimation\nGold valuation and secure storage\nGold loan transfer and repayment services\nBusiness, housing, home improvement, balance transfer, top-up and property lending\nForex and money transfer services\nBranch-based and doorstep financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Gold Loan\nOnline Gold Loan\nBusiness Loans\nHousing Loan\nHome Improvement Loan\nBalance Transfer and Top-up\nProperty Loan\nForex and Money Transfer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Gold loans are advertised as starting at ₹10,000 on the homepage and ₹3,000 on a Hyderabad-focused page. The website promotes lower or competitive interest rates, day-wise interest calculation and no hidden charges, but does not provide a single standard rate in the supplied content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically non-banking financial services and lending in India.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"The company states that more than 2 crore Indian customers have chosen Manappuram. Its content specifically discusses salaried professionals, homemakers, business owners, self-employed applicants and small-business operators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Indian individuals and small businesses seeking quick, secured funding against gold, including salaried professionals, homemakers, self-employed people, business owners and borrowers seeking to transfer an existing gold loan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Urgent personal cash needs\nMedical and education expenses\nBusiness working capital and expansion\nHome purchase, housing and home improvement\nBorrowing against previously pledged gold through online gold loan services\nTransferring an existing gold loan from another lender\nForex and money transfer\nOnline repayment and gold loan account management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Quick approval and fund disbursal\nAccess to funds with minimal paperwork\nAbility to borrow against gold without selling it\nFlexible repayment options\nOnline access to applications, statements, repayments and loan documents\nSecure storage and insurance-related protection for pledged gold\nBusiness expansion and investment in equipment or inventory\nAccess to services through a wide branch network","source_type":"1p_website","source_label":"Brand's website","source_url":"https://manappuram.com","updated_at":"2026-11-11T00:44:26.860568+00:00"}]}],"last_refreshed_at":"2026-11-11T00:44:26.872942+00:00","last_changed_at":"2026-11-11T00:44:26.890301+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3b3549a1-4909-453c-89f0-f12991bfe947"}