# Manappuram Finance > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-11. - **Brand record:** https://optimly.ai/brand/manappuram-finance - **Dataset:** https://optimly.ai/brand/manappuram-finance.json - **Markdown:** https://optimly.ai/brand/manappuram-finance/llms.txt - **Official website:** https://manappuram.com - **Slug:** manappuram-finance - **Categories:** fintech-financial-services ## Overview - **Tagline:** Manappuram Finance is an Indian non-banking financial company offering gold loans and other financial services through online channels and an extensive branch network. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Description:** Manappuram Finance Limited provides gold loans, online gold loans, business loans, housing and property-related loans, forex and money transfer, and other services. The company states that it has over 2 crore customers, more than 5,000 branches, and over 45,000 employees. Source: Brand's website (https://manappuram.com) · 2026-11-11 ## Identity - **Mission:** To provide tailored financial solutions and unlock the value of customers’ gold through accessible lending and related financial services. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Founders & leadership:** V. P. Nandakumar is identified on the website as Chairman, Managing Director and CEO of Manappuram Finance Limited. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Website:** https://manappuram.com Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Voice & tone:** Reassuring, informative, trust-focused and customer-oriented, emphasizing speed, transparency, security and convenience. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Founded:** 1949 Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Headquarters:** Kerala, India Source: Brand's website (https://manappuram.com) · 2026-11-11 ## Offerings - **Problem solved:** Provides quick access to funds for urgent personal, household and business needs by enabling customers to borrow against gold and access other financial products with limited documentation. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Core capabilities:** - Gold-backed lending - Online gold loan applications and disbursal - Gold loan calculation and eligibility estimation - Gold valuation and secure storage - Gold loan transfer and repayment services - Business, housing, home improvement, balance transfer, top-up and property lending - Forex and money transfer services - Branch-based and doorstep financial services Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Products / SKUs:** - Gold Loan - Online Gold Loan - Business Loans - Housing Loan - Home Improvement Loan - Balance Transfer and Top-up - Property Loan - Forex and Money Transfer Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Pricing:** Gold loans are advertised as starting at ₹10,000 on the homepage and ₹3,000 on a Hyderabad-focused page. The website promotes lower or competitive interest rates, day-wise interest calculation and no hidden charges, but does not provide a single standard rate in the supplied content. Source: Brand's website (https://manappuram.com) · 2026-11-11 ## Audience - **Target industry:** Financial services, specifically non-banking financial services and lending in India. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Customer base:** The company states that more than 2 crore Indian customers have chosen Manappuram. Its content specifically discusses salaried professionals, homemakers, business owners, self-employed applicants and small-business operators. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Ideal customer profile:** Indian individuals and small businesses seeking quick, secured funding against gold, including salaried professionals, homemakers, self-employed people, business owners and borrowers seeking to transfer an existing gold loan. Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Use cases:** - Urgent personal cash needs - Medical and education expenses - Business working capital and expansion - Home purchase, housing and home improvement - Borrowing against previously pledged gold through online gold loan services - Transferring an existing gold loan from another lender - Forex and money transfer - Online repayment and gold loan account management Source: Brand's website (https://manappuram.com) · 2026-11-11 - **Customer outcomes:** - Quick approval and fund disbursal - Access to funds with minimal paperwork - Ability to borrow against gold without selling it - Flexible repayment options - Online access to applications, statements, repayments and loan documents - Secure storage and insurance-related protection for pledged gold - Business expansion and investment in equipment or inventory - Access to services through a wide branch network Source: Brand's website (https://manappuram.com) · 2026-11-11 Page last updated 2026-11-11. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.