{"name":"Manitoba Theatre for Young People","domain":"mtyp.ca","url":"https://optimly.ai/brand/manitoba-theatre-for-young-people","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Professional theatre company for young audiences, presenting productions, educational programs and theatre classes in Winnipeg.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"description","label":"Description","shape":"text","content":"Manitoba Theatre for Young People (MTYP) has created and presented professional theatre productions for children and families since 1982. Based at The Forks in Winnipeg, it presents a mainstage season, touring productions, theatre-in-education programs, a Theatre School and venue rentals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create and present professional theatre for children and families, use theatre as an educational tool to explore social issues, and provide spaces where children and youth see themselves reflected.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Artistic Director: Pablo Felices-Luna. Managing Director: Debra Zoerb. The Board of Directors is chaired by Richard Fu.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mtyp.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Imaginative, family-oriented, educational, inclusive and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1982","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"The Forks, Winnipeg, Manitoba, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible professional theatre and theatre education for children, youth, families, educators and schools, while using performance and drama to support imagination, empathy, self-expression and engagement with social issues.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Professional theatre production and presentation\nTouring productions for schools and communities\nTheatre-in-education programs\nDrama outreach and workshops\nTheatre classes for children and teens\nNew work creation and development\nVenue and theatre space rentals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Mainstage theatre productions\nTouring theatre productions\nSchool performances and educator resources\nDrama outreach programs and workshops\nTheatre School courses and performance companies\nFacility and theatre rentals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and theatre education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Children, youth, families, schools, educators, communities, touring companies and event renters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Schools and educators seeking theatre performances or educational programming; families seeking professional theatre for young audiences; children and teens seeking theatre classes; and organizations seeking event or performance space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending professional theatre productions as a family\nBooking school performances and touring shows\nUsing theatre to explore and express ideas about social issues\nEnrolling children and teens in theatre education programs\nCreating satellite drama programs in communities\nRenting theatre, classroom, rehearsal and event spaces","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Children and teens learn the art and craft of theatre and related disciplines\nParticipants develop imagination, empathy, acting skills and self-expression\nYoung people build friendships and feel welcomed and included\nSchools and educators use theatre as an educational tool\nAudiences experience professional theatre productions for young people and families","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mtyp.ca","updated_at":"2026-11-11T00:47:16.479425+00:00"}]}],"last_refreshed_at":"2026-11-11T00:47:16.486936+00:00","last_changed_at":"2026-11-11T00:47:16.497504+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ec96f299-bd12-408f-b4b4-fa2840985585"}