{"name":"Mansfield Building Society","domain":"mansfieldbs.co.uk","url":"https://optimly.ai/brand/mansfield-building-society","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mansfield Building Society is a member-owned mutual providing savings accounts and residential and buy-to-let mortgages, with a personal, local approach to customer service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1870, Mansfield Building Society serves savers and mortgage borrowers through savings products, residential mortgages, buy-to-let lending, branches and online services. It describes itself as a customer-owned, local and mutual building society that does not use automated credit scoring systems or call centres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help members grow a stronger financial future, from saving for tomorrow and buying a home to navigating life's unexpected turns, while helping build brighter futures and supporting the local community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Paul Wheeler — Chief Executive and Director; Jeff Picton — Board Chair; Rachel Haworth — Vice Chair and Senior Independent Director; Daniel Jones — Chief Financial Officer; Jim Stevens — Chief Risk Officer; Lucy McClements, Neil Tinegate, Carolyn Porretta and Sarah Binstead — Directors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mansfieldbs.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, caring, local, community-minded, inclusive and member-focused, with an emphasis on human service and financial confidence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1870","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned mutual building society; profits are reinvested into the Society and community rather than distributed to shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and families save, buy or refinance homes, manage buy-to-let investments and access financial products through a personal approach that considers individual circumstances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts, including easy-access, regular savings, children's accounts and cash ISAs\nResidential mortgage lending\nBuy-to-let mortgage lending, including family, holiday let and expat products\nMortgage product transfers for existing residential and buy-to-let borrowers\nBranch, online savings and broker portal services\nCommunity donations, volunteering and charitable support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nMy Milestone Saver\nTriple Access Bonus Saver\nDouble Access Cash ISA\nResidential mortgages\nFirst-time buyer mortgages\nRetirement mortgages\nCredit repair mortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product rates and terms vary by account and mortgage. Scraped pages show savings rates including 6.00% AER/Gross variable for My Milestone Saver, 4.25% AER/Gross variable for Triple Access Bonus Saver and 3.75% variable AER/Tax Free for Double Access Cash ISA. Mortgage pages publish variable and fixed rates, APRCs, LTV limits, early repayment charges and product fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically mutual banking, savings and mortgage lending.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual savers, mortgage borrowers, first-time buyers, homeowners, landlords, holiday-let owners, expat borrowers and existing residential or buy-to-let borrowers. The Society also supports authorised mortgage intermediaries and brokers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based individuals and households seeking savings or tailored residential mortgages, plus landlords, holiday-let owners and UK expats seeking buy-to-let finance; mortgage brokers acting for these borrowers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving regularly or building an emergency fund\nSaving for children or using tax-free savings\nBuying a first home or residential property\nRemortgaging or transferring an existing mortgage product\nAccessing retirement, credit repair, self-build or shared ownership mortgages\nFinancing standard, family, holiday-let or expat buy-to-let properties\nManaging savings and accounts through branches or online services\nSupporting local charities and community groups","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to savings and mortgage products suited to different circumstances\nPersonal service without automated credit scoring or call centres\nSupport for saving, home ownership and property investment goals\nChoice between branch, online and broker-based interactions\nContribution to stronger local communities through charitable giving and volunteering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mansfieldbs.co.uk","updated_at":"2026-11-07T06:34:21.844825+00:00"}]}],"last_refreshed_at":"2026-11-07T06:34:21.854759+00:00","last_changed_at":"2026-11-07T06:34:21.862272+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0ea4cafe-5ddd-4588-8201-caa47cc241cb"}