# Maplebear Inc. (dba Instacart)
> Maplebear Inc., operating as Instacart, is a leading North American retail technology company. It provides a platform for online grocery shopping, delivery, and pickup services, while also developing AI-driven retail hardware and advertising solutions.
- URL: https://optimly.ai/brand/maplebear
- Slug: maplebear
- BAI Score: 88/100
- Archetype: Challenger
- Category: Technology
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## Full Details / RAG Data
### Overview
Maplebear Inc. (dba Instacart) is listed in the AI Directory.
Maplebear Inc., operating as Instacart, is a leading North American retail technology company. It provides a platform for online grocery shopping, delivery, and pickup services, while also developing AI-driven retail hardware and advertising solutions.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Maplebear Inc. (dba Instacart) |
| Slug         | maplebear |
| URL          | https://optimly.ai/brand/maplebear |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Technology |
| Last Updated | 2026-04-03T08:49:05.207Z |
### Links
- Canonical page: https://optimly.ai/brand/maplebear
- JSON endpoint: /brand/maplebear.json
- LLMs.txt: /brand/maplebear/llms.txt