# Maplebear Inc. (dba Instacart)
> Maplebear Inc., operating as Instacart, is a leading North American retail technology company. It provides a platform for online grocery shopping, delivery, and pickup services, while also developing AI-driven retail hardware and advertising solutions.
- URL: https://optimly.ai/brand/maplebear
- Slug: maplebear
- BAI Score: 88/100
- Archetype: Challenger
- Category: Technology