{"name":"Marcus Whitman Hotel","domain":"marcuswhitmanhotel.com","url":"https://optimly.ai/brand/marcus-whitman-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic luxury hotel in Walla Walla, Washington, offering guestrooms, dining, wine experiences, meetings, and weddings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Marcus Whitman is Eastern Washington’s premier luxury hotel, blending rich history, exemplary service, and contemporary comfort in downtown Walla Walla. The hotel offers renovated guestrooms, The Marc Restaurant, The Marc Bar, wine tasting rooms, local activities, meetings, events, weddings, and curated getaway offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Provide guests with historic charm, contemporary comfort, exemplary service, and memorable hospitality in Walla Walla wine country.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://marcuswhitmanhotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Elegant, welcoming, historic, experiential, and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1928","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Walla Walla, Washington","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a comfortable, full-service base for travelers visiting Walla Walla and Washington Wine Country, with lodging, dining, wine experiences, event spaces, and local activities in one location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodations\nHistoric hospitality and guest services\nRestaurant dining and weekend brunch\nCraft cocktails, wine flights, and lounge service\nChef’s Table private dining experiences\nWine tasting room access and guest tasting perks\nMeetings and events\nWedding hosting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Guestrooms and suites\nThe Marc Restaurant\nThe Marc Bar\nThe Marc Café, reopening soon\nThe Chef’s Table\nWine Club Member for the Stay program\nTasting Room Perks program\nMeetings and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"A $25 daily amenity fee is included in the nightly price. The fee includes a $15 daily credit at The Marc Restaurant, Wi-Fi, parking, roundtrip Walla Walla Regional Airport shuttle service, daily Walla Walla Roastery coffee, and tasting room perks. Promotional rates and offers vary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, tourism, food and beverage, events, and wine tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, leisure travelers, wine tourists, diners, local visitors, event organizers, wedding parties, and meeting groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and groups seeking a historic luxury hotel, wine-country experience, dining, events, or wedding venue in Walla Walla, Washington.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Staying in Walla Walla and Washington Wine Country\nDining at The Marc Restaurant\nEnjoying cocktails and wine flights at The Marc Bar\nBooking a private Chef’s Table experience\nExploring local tasting rooms and outdoor activities\nHosting meetings and events\nHosting weddings\nPlanning seasonal getaways and special occasions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable lodging with historic character and modern amenities\nAccess to local wine tasting experiences and guest perks\nConvenient on-site dining and beverage options\nCustomized Walla Walla getaways through special offers and packages\nMemorable meeting, event, and wedding experiences\nAccess to parking, Wi-Fi, airport shuttle service, and in-room coffee\nOpportunities to explore Walla Walla restaurants, theaters, museums, bookstores, hiking, biking, and golf","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marcuswhitmanhotel.com","updated_at":"2026-11-07T18:53:10.741899+00:00"}]}],"last_refreshed_at":"2026-11-07T18:53:10.750336+00:00","last_changed_at":"2026-11-07T18:53:10.757756+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f74545c9-fa49-483a-b0d4-1ec48431ddb3"}