{"name":"Mardel","domain":"mardel.com","url":"https://optimly.ai/brand/mardel","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mardel is a faith-based Christian retailer offering Bibles, books, gifts, apparel, music and video, children's products, church and office supplies, classroom and teacher supplies, seasonal products, and homeschool curriculum online and through physical stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mardel Christian is a faith-based company with an online store and 41 retail stores. It offers Christian and educational products and supports selected ministries and charities, including Wycliffe Bible Translators, YouVersion, Museum of the Bible, Every Tribe Every Nation, OneHope, Every Home for Christ, NEEDHIM, and Oral Roberts University.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To renew minds and transform lives through the products Mardel sells and the ministries it supports; its vision is to make a difference and give hope.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Mart Green is the founder of Mardel. The company says the Green family selected the charities and organizations it supports.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mardel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Faith-centered, encouraging, service-oriented, and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1981","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Oklahoma City, Oklahoma, on the Hobby Lobby campus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Mardel was founded by Mart Green after he stepped out of his family's business, Hobby Lobby. Its corporate location is on the Hobby Lobby campus in Oklahoma City.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a resource center for spiritual and intellectual needs, offering products that share truth, teach knowledge, offer encouragement, inspire worship, and bring joy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Christian retail and e-commerce\nBible, book, and faith-based media retail\nGifts, apparel, and home decor retail\nChurch, office, classroom, and teacher supply retail\nHomeschool curriculum retail\nChildren's product retail\nStore services including imprinting and lamination\nMinistry and charitable support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bibles and Bible accessories\nChristian books and Bible studies\nMovies and faith-based music and video\nGifts and boxed cards\nApparel\nChildren's books and Bibles\nOffice supplies\nChurch supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Mardel states that it offers quality products at the best prices. Its website features frequent sales, including $5 and $10 deals, discounted products, and thousands of items on sale.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Faith-based Christian retail, religious products, educational supplies, church supplies, and homeschool materials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families seeking Christian products, as well as churches, ministries, educators, classrooms, homeschoolers, and organizations seeking faith-based, educational, office, or church supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People, families, churches, ministries, teachers, classrooms, and homeschoolers looking for Bibles, Christian books, faith-based gifts and media, children's products, church supplies, or educational materials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Bible reading and study\nChristian education and spiritual development\nChurch and ministry supply purchasing\nClassroom and teacher supply purchasing\nHomeschool curriculum purchasing\nChristian gifting and seasonal celebrations\nChristian apparel and home decoration\nBook and CD signing events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products that share truth and teach knowledge\nEncouragement and inspiration for worship\nSupport for spiritual and intellectual needs\nConvenient shopping online and across physical retail stores\nPotential savings through sales and discounted products\nAccess to store services such as imprinting and lamination","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mardel.com","updated_at":"2026-11-07T05:19:59.497892+00:00"}]}],"last_refreshed_at":"2026-11-07T05:19:59.658136+00:00","last_changed_at":"2026-11-07T05:19:59.722578+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=06c5c437-e576-4099-bda7-82fe5222129c"}