{
  "slug": "marin-software",
  "name": "Marin Software",
  "description": "Marin Software is an AI-first performance marketing platform that helps businesses plan, optimize, and measure advertising campaigns across various channels, focusing on forecasting, automation, and measurable outcomes. The company was recently acquired by Zax Capital.",
  "url": "https://optimly.ai/brand/marin-software",
  "websiteUrl": "https://marinsoftware.com/",
  "logoUrl": "https://logo.clearbit.com/marinsoftware.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:05:55.811Z",
  "verifiedVitals": {
    "website": "https://marinsoftware.com",
    "category": "Performance Marketing Software",
    "what_it_does": "Marin Software provides an AI-first performance marketing platform that plans, optimizes, and learns with every campaign. It unifies digital advertising across search, social, and e-commerce channels, helping advertisers and agencies manage, measure, and optimize their online advertising efforts.",
    "primary_audience": "Marin Software targets advertisers, marketing agencies, and businesses ranging from SMBs to enterprises across various industries, particularly those focused on performance marketing and managing complex digital advertising campaigns across multiple channels.",
    "core_product": "The core product is an AI-first performance marketing platform, which includes solutions like Marin Connect for data aggregation, Marin Ascend for AI-driven budget allocation and forecasting, and MarinOne for large-scale campaign automation across publishers such as Google, Meta, Amazon, and Apple Search Ads.",
    "parent_ownership": "Marin Software has been acquired by Zax Capital."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788075106510
}