# Marketo Engage (Adobe)
> Marketo Engage is an enterprise-grade marketing automation software platform designed for B2B marketers. It enables lead management, account-based marketing, and multi-channel campaign orchestration. Since its acquisition by Adobe, it has been integrated into the Adobe Experience Cloud ecosystem.
- URL: https://optimly.ai/brand/marketo-engage-adobe
- Slug: marketo-engage-adobe
- BAI Score: 94/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- HubSpot Marketing Hub (https://optimly.ai/brand/hubspot-marketing-hub)
## Also Referenced By
- HubSpot Marketing Hub (https://optimly.ai/brand/hubspot-marketing-hub-service)
## Buyer Intent Signals
Problems: Manual Spreadsheets & Email: Managing lead lists and email blasts manually via Excel and Outlook/Gmail. | Marketing Operations Agencies: Hiring specialized firms to execute campaigns within their own tech stacks.
Solutions: enterprise marketing automation platforms | best b2b lead management software | account based marketing tools for enterprise | marketing automation with salesforce integration | adobe marketing tools for b2b | SMB Email Marketing Tools: Using basic email tools like Mailchimp or Brevo that lack complex B2B orchestration.