{"name":"Martha White","domain":"marthawhite.com","url":"https://optimly.ai/brand/martha-white-hometown-food-company","is_claimed":false,"categories":["packaged-foods-snacks","specialty-gourmet-foods"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Products designed to deliver a homemade taste with convenience, often associated with traditional Southern comfort food.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marthawhite.com","updated_at":"2026-10-04T00:07:27.928000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Products so good, your recipes will taste just like mama made them. Martha White offers a range of baking mixes and ingredients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marthawhite.com","updated_at":"2026-10-04T00:07:27.928000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Muffin mixes\ncornbread mixes\ncorn meal\nflour\ngrits\nseasonal baking products\nand Gladiola mixes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marthawhite.com","updated_at":"2026-10-04T00:07:27.928000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail purchase of packaged consumer goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marthawhite.com","updated_at":"2026-10-04T00:07:27.928000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home bakers and consumers looking for easy-to-use baking ingredients that evoke a homemade taste.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marthawhite.com","updated_at":"2026-10-04T00:07:27.928000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:27.928000+00:00","last_changed_at":"2026-10-17T23:38:55.348867+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=77cc89c8-f86a-4945-ad23-a5ebe9ad4b28"}